How to build an email list for affiliate marketing

Is email marketing dead? I don’t think so, with more than three billion e-mail users and more to come, a growth is expected, now more than ever.

Back in 2018 there were many e-mail users than social media; meaning if you have not yet considered it as part of your marketing strategy, you will be missing out on a lot. It might be hard to start it out in the beginning but the long-term benefits will really have a great impact to your marketing campaigns.

Let me take you through on how you can build an e-mail list for affiliate marketing.

STAGE 1: Source an e-mail marketing provider.

?You will need to sign up with an email marketing provider. There are many e-mails marketing tools (Sender, Sendinblue, Omnisend, SendPulse, Benchmark Email, Mailchimp, MailerLite, HobSpot Email…) that one can’t choose depending on your budget. The advantage with this tool is that you can schedule your e-mails, create appealing emails in the platform’s editor, customize your message to suite all your needs and get it sent out to your list. I would personally recommend MailerLite since I have interacted with it and find it fair for an organization that’s starting up.

STAGE 2: Add an opt-in form.

You will require people to sign up to your list by adding opt-in form in your site. An opt-in form is basically an online form where users provide their details (name, phone number & e-mail address) in order to subscribe to your email list.

Your e-mail marketing tool will provide you with widgets you can embed on your website, make sure to add one to your sidebar, footer or anywhere you feel its appropriate to place it.

STAGE 3: Create your (E-mail Marketing) campaign.

When starting out a campaign you will have to identify a few things i.e., specific topic, offering information & educate your subscribers on it.

You will need to start by creating an onboarding/ welcome campaign to send to new subscribers that explains what you and your site offers. Later, you can create a couple of e-mail campaigns either to promote your latest blog post, specific product.

You actually stand at an advantageous position since you will save time using e-mail marketing tools because the massages will be sent automatically based on the schedule also a regular series of e-mails keep your users/ subscribers engaged and updated.

Now that you’ve set up your e-mail list, sign up forms optimized & ?e-mail sequence set, it’s time to incorporate your affiliate links into your email marketing.

Note that the more subscribers you have, increases your chances of generating more revenue. Give it a try; at least some of these steps to grow your e-mail list and you will se how well it will work for you.