How To Build an Elevator Pitch (With Example)

As an interview coach for mid-senior professionals, a common question that my clients ask is what to EXACTLY say when asked: "Tell me about yourself"?

To which, I always say: Start selling to their NEEDS.

Here is the step-by-step guide to 'telling about you" i.e. Elevator Pitch:

Step 1: Set the Foundation

Start with a friendly greeting and a brief introduction of yourself, including your job title, company, and key responsibilities.

e.g. "Hi, my name is Disha, and I'm the Marketing Manager at ABC Inc. I lead a team of five professionals in developing and executing digital marketing strategies that drive customer acquisition and retention."

Step 2: Define Your Objective

Think about what you want to achieve with your elevator pitch. Do you want to make new connections, ace an interview, or impress someone at your dream company? Your objective will guide the content of your pitch.

e.g. "As a results-driven marketer, I'm passionate about leveraging data-driven insights and innovative strategies to propel business growth. I'm thrilled for the opportunity to showcase my marketing expertise and demonstrate how I can contribute to your company's success."

Step 3: Highlight Your Unique Selling Points

To differentiate yourself from others in your field, showcase your recent accomplishments or highlight your interests in your industry. This information will help your listener relate to you better and offer more specific ways to assist you.

e.g. "For instance, I recently spearheaded a highly successful influencer marketing campaign that reached over 1 million customers and generated a 15% increase in sales. As a result, I'm passionate about finding new ways to leverage social media and partnerships to drive brand awareness."

Step 4: End With a Call to Action

Your elevator pitch is an opportunity to start a conversation. End it with a question or a call to action that aligns with your objective. For instance, you could ask for a business card or a referral to someone you'd like to meet.

e.g. "I would love to learn more about your company's marketing initiatives and how I can support your goals as Marketing Manager. Can you tell me more about your vision for the role and how you envision me contributing to your team?"

Step 5: Revise and Refine

Your elevator pitch is a work in progress. Practice it frequently, and tailor it to different situations. You'll refine it over time to make it even more compelling.

After delivering this pitch, Disha can gauge the interviewer's response and adjust her message accordingly. For example, she can elaborate on specific achievements or skills that align with the company's needs or clarify any questions the interviewer may have.

A great elevator pitch is concise, memorable, and adaptable to different contexts.

Practice it often and see yourself shine.

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