How to build effective communication with your client within 30 secs?

How to build effective communication with your client within 30 secs?

Before going to explain let’s understand the different styles of communication at work.

There are primarily four different styles of communication.

1). Visionary

2). Regulatory

3). Analytical

4). Facilitator

Let’s understand each of communication styles what they’re good and bad for; and how to effectively communicate with someone who has a communication style different from you.

 

Visionary: Visionary communication style thrives on big ideas. Linear order, step-by-step instructions, and deep dives into the details aren’t important. Instead, they’re more interested in broad overviews that allow them to skip directly to what’s most important. They are emotional & people-oriented. They are more focus on developing skills, sharing information with a group, communications and creating innovative solutions, etc.

To build communication with them you must be stick to the main topic, keep details as a minimum, be prepared about their follow-up questions.

Regulatory: Regulatory people only think about the outcome. They are result-oriented people. They don’t want to do planning or listening to others. They are mostly in upper management like the manager, partner, etc.

To build communication you must listen carefully when they speak, expect them to ask for details.

Analytical: These types of people are data-driven. They are largely logical & unemotional. They do a Micro-level analysis of every activity. But there are not interested much in leadership, management, etc.

To build effective communication you must provide as much as possible details about the task.

Facilitator: Finally, there’s the facilitator. They are giving value to their connections, relationships, and emotional language above all. They are so much caring & lovable. They are a good listener.

To build effective communication you must keep the conversation light and casual, follow up with important details & information after the meeting.


So, if you want to crack the deal the most important thing is to find out the communication style of your prospect. You must adapt the communication style of your prospect than only they will listen to you. Be well prepared on the background of your client. Suppose if your client is a regulatory & you are talking about every detail about the deal than you might lose the conversation.

After that, the most important thing is body language. Based on the research only 7% are in verbal & 93% are nonverbal communication. You should take care of your pitch, voice modulation, eye contact while you are speaking.

In the first meeting after the solid introduction greeting is most important to build the repo. Shaking hand also a good start of conversation but it would be better if it is taking initiative by the person who invites you. Suppose if you are a consultant and you are going to the client place than please allow the client to initiate the handshake. After that, the proper exchange of visiting card will be extremely helpful.

In a first meeting don’t explain everything about your solution make some suspense. Allow the client to say about them. Ask questions like Why, How, when then they will automatically say everything about their pain & problem areas.

And at the end of the conversation, the most important thing is to make the conclusion of the conversation. Remember every conversation has a meaning, if it is not concluded then it would not be a meaningful conversation. A conclusion like ask for next meeting schedule, contact person name, etc.

Within 30 secs your outcome of conversation will decide. This is not a theory it’s a science. If you want to build the most effective communication than you must follow the steps & apply on a daily basis.

So, Which communication style you have? Please comment.

Saptashish Deb

Student at Sant Longowal Institute of Engg. & Tech., Longowal

5 年

Awesome

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