HOW TO BUILD CUSTOMER TRUST
Go Global World
We help create comfortable and effective connections among investors, startups, and advisors.
HOW TO BUILD CUSTOMER TRUST: 7 WAYS TO EMPLOY YOUR DIGITAL MARKETING
Many people tend to overlook the importance of certain fundamental digital marketing tactics for their businesses. In this article, we will discuss seven key tactics that are the foundation of effective online marketing and without which other efforts to build customer trust would be somewhat pointless.
The first tactic is having a quality-designed website. While there are many design options available, it's crucial to keep in mind the preferences of your target audience. Your website should be easy to navigate and make your audience feel like they're in the right place. If visitors are confused and unable to carry out the actions you want them to take, they will likely leave your website and your business may suffer.
The second tactic is advertising and ranking. Ranking high on Google is essential to being discovered by potential customers, and paid advertising can be an effective way to build trust and demonstrate professionalism. It's important to limit your ad placements to those that will most likely reach your target demographic. SEO-friendly website design, regularly posting online content, and utilizing social media are also effective ways to improve your ranking.
The third tactic is retargeting. Most website visitors don't complete the desired action on their first visit, so it's important to reach out to those who have shown interest in your business. Facebook is a great platform for retargeting, as it has a large user base and can increase conversion rates.
The fourth tactic is your online reputation. Positive reviews are essential to building customer trust, as many people won't engage with businesses with negative reviews. You can improve your reputation by monitoring your online presence, having a strategy for internet reviews, working with influencers, being reliable, and tracking your competitors' reputation.
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The fifth tactic is investing in content, particularly video. Video can serve as your perpetual 'salesperson,' so it's important to invest time and effort in creating high-quality video content.
The sixth tactic is email marketing. Email marketing can be an effective way to reach out to potential and current customers, as long as it's done in a targeted and personalized way.
The final tactic is analytics and testing. It's important to track and analyze your marketing efforts to see what's working and what isn't. This can help you make informed decisions about where to invest your time and resources.
Overall, these seven tactics are essential to effective online marketing and building customer trust. By investing in these areas, you can set your business up for success in the digital world.
This depends on the size and nature of the target market. At the higher levels of management, social media is much less useful and face to face at seminars and trade shows provides better results. Publishing articles in trade magazines, which badly need content but pay nothing, is very effective for specialized technical people. I recommend following Danil Kislinskiy and attending his GGW events that are educational to both founders and investors.
Founder at Go Global World. Berkeley SkyDeck Pad-13 Batch 18 -> We are #Hiring. Join me @Danil_KV on Twitter
1 年not an easy question, relationship is the key