How To Build Customer Loyalty Into Your Brand

Do you have a strategy to ensure customer loyalty? How do you keep your customers coming back? How do you ensure client retention?

When your clients keep coming back for more, it's a great sign that you're doing something right. And it makes your marketing a whole lot easier.

But it's not something that happens overnight. It takes careful planning and forethought to ensure your branding creates the right message, so you are attracting the right kind of clients, who will keep coming back.

The Only Logical Choice

A question I ask of my personal brand coaching clients, and also on my online course Magnetise Your Clients?: The Key To Attracting Your Dream Clients is this:

How Can You Make Yourself The Only Logical Choice For Your Clients?

And, when you think about it, if you are the only logical choice for your clients, then they cannot go anywhere else. To stay with you becomes a no-brainer. And it does not matter so much about who is cheaper than you. Because, in the minds of your clients, "Nobody does it better." (Now that song is going to be stuck in my head for the rest of the day! ????)

By way of example, think about Apple. Their tech products - laptops, mobile phones, tablets, etc. - are amongst the highest priced items in their marketplace. However, this does not matter to a strong, loyal Apple customer. Because, for those Apple customers, the only logical choice for their tech needs are Macbooks, iPhones and iPads. This is how well Apple have cornered their market, and built in that customer loyalty into their brand.

And you can do the same too; build into your brand client retention. So you customers cannot logically go anywhere else. And neither will they ever want to.

How you go about this is very much unique to you and your brand. Your dream clients - those who are perfectly aligned to your brand - are unique to you and your brand. And it takes some deep digging into the foundations of your brand to ascertain your uniqueness and how to align this to your dream clients. So that you are the only logical choice for them.

As I have said, this is one of the key things I go through with my personal brand coaching clients. And we also cover it in my Magnetise Your Clients? online course.

If this is something that you want to achieve. If you want to build in stronger customer loyalty, then reach out to me or book a free, initial coaching call via the Coaching & Mentoring page on my website at jaelex.com/coaching.