How To Build Customer Loyalty In 6 Easy Steps For Your Business.

When individuals approach me for marketing advice, I sometimes find their responses perplexing when I inquire about why they require such guidance.

Recently, one person disclosed that they need the funds from their business to indulge in lavish activities, which made me chuckle.

However, in reality, as humans, we have trivial desires, and we invest efforts to achieve them, as the ultimate goal of any labour is the gratification it brings.

Nonetheless, I am always generous with my assistance in aiding individuals to attain better outcomes, particularly in my niche - marketing.

One aspect that I repeatedly emphasize is having returning customers.

Sadly, many brands disregard this critical element, leading to the collapse of numerous businesses.

You are fortunate to be reading this newsletter since customers, particularly returning ones, are crucial to your business's survival and success.

A single customer can bring in over twenty new customers, while a returning customer can introduce over fifty new clients due to their unwavering loyalty.

64 percent of business leaders say that customer service has a positive impact on their company’s growth.

Don't neglect this.

Without further ado, let us dive into the steps necessary to create a loyal customer base:

?? Step 1:?The quality of your offer matters significantly.

The business and marketing industries may look oversaturated, but the key factor distinguishing your business from others is the quality of your offer.

Is it unique and enticing enough to attract and retain customers?

If not, you must put in more effort to ensure your offer is of high quality, trustworthy, and appealing to others.

Also, avoid making promises to your clients or customers that you cannot keep since such habits must be avoided.

Specifically, your marketing should concentrate on the brand attributes that distinguish your company from the competition.

Standing out can sometimes mean taking a stand, which is becoming more common.

Two-thirds of customers now make purchases based on their beliefs.

However, you are not required to become political.

In fact, that may not be consistent with your values.

Your brand values should be your guiding light.

Be firm in your beliefs and communicate them authentically.

?? Step 2: Your customer services must be exceptional.

Do you subscribe to the notion that "the customer is always right," or are you a firm antagonist of this idea?

Your treatment of customers is critical, and for some, it is more crucial than the products or services themselves.

No one wants to be insulted or disrespected after spending their hard-earned money.

Speak to your customers politely, be slow to anger, and quick to apologize.

Recently, I ordered an item online, and the delivery process was not as smooth as expected.

When I contacted the vendor, I was initially infuriated, but upon speaking with her, she apologized profusely;

And I ended up not only patronizing her again but also introducing my friends to her business.

You can begin by expanding your channel offerings to respond to customer requests more quickly.

Using an omnichannel approach to customer support will allow you to provide a quick and helpful experience regardless of where your customers contact you.

?? Step 3: Offer freebies or discounts.

Sometimes, the only reason some individuals may patronize your business, or even return to it, is due to the giveaways, discounts, or promotions you offer.

The psychology behind this is that human beings are generally self-centered, and often, they do not want to feel cheated, preferring to cheat others to save money.

So why not make it appear as though they are the ones benefiting while you incur the losses?

My recently published book is valued at over $200, which includes a complimentary 30-minutes sales consutation...

But I've priced it at ??20,000. Many people have already purchased it, but I've decided to offer a 50% discount for a limited time to celebrate the listing of the paperback and hardcover versions on Amazon.

This promotion has attracted a wider audience from various countries, and even customers who already have a copy are buying additional copies for their friends.

You can click HERE to get a copy either as softcopy or hard copy today and learn proven client/lead generation secrets and sales closing strategies.

Some ways to achieve this include projecting a money-saving technique by providing something for free that is usually paid for.

For instance, why not include the delivery charge in the product's cost and inform your clients that they will not need to pay extra for delivery to their location?

Alternatively, you can designate days for reducing the price of goods.

While some individuals may be wary of the risks, if done strategically, profits during that period could double or even triple.

Jumia, for example, does this every November during the Black Friday period, and they have never announced closing down, indicating how effective this strategy can be.

It all starts with a fantastic product.

A loyalty programme with perks will not work if the product cannot stand on its own.

There are several other tips you've not heard before that will be discussed in-depth during our exclusive bi-weekly business Talk.

This session will be held tonight at 7:00pm (WAT) on a closed Telegram group.

I will be sharing invaluable and resourceful secrets on how to cultivate a loyal customer base, and you do not want to miss out.

Click HERE to join the Bi-weekly Business Session and learn how to build your customer base in practical steps.

I release my newsletter here on LinkedIn once every week Friday. Kindly click the subscribe button to receive updates on future editions of my intriguing newsletter. ??

Cheers to a fantastic weekend! ??

Regards.