How to build a custom AI Assistant that reflects your brand

Welcome to Conscious Marketing Insights! Every other week, I share actionable conscious marketing insights to help you deliver digital experiences that matter. My goal is to inspire brands to adopt a more positive, sustainable, impactful, accessible and inclusive approach to marketing.?

This week, I'm happy to introduce Anastasia Yvoni Spiliopoulou , who is speaking at an upcoming event hosted by the Conscious Marketing Movement . She is one of our founding members!

Event Details

Date: Thursday, 27 February 2025

Time: 6 PM CET (find your timezone here)

Duration: 1 Hour

Why Attend?

Whether you’re a business owner wearing all the hats or a marketer looking to streamline your workflow, this session is packed with practical tips to help you make AI work for you—ethically and effectively.

What Will You Learn?

In this 1-hour session, we’ll cover:

• Why so much AI-generated content feels off-brand or robotic and how to fix that.
• Simple and ethical ways to use AI that complement your brand values.
• A beginner-friendly look at how AI tools like ChatGPT or Claude actually work.
• What tasks AI can take off your plate, from social posts to emails, so you can focus on the bigger picture.
• The must-know info your AI assistant needs to sound like your brand (and not like every other chatbot out there).
• Step-by-step guidance on how to organise and feed this info into AI chatbots for results that feel professional and personal.

This isn’t just theory — we’ll get into actionable steps and real examples you can use. Plus, there will be plenty of time at the end to ask questions and troubleshoot any AI struggles you’re facing.? ??

Interested in Attending This Event? Here's How.

This event is only for members of the Conscious Marketing Movement. Join us on this magical (and messy ??) journey towards a more conscious way of doing marketing.?

Check out our membership options to suit every budget and need, starting at €15 per month. Click here to learn more.

Interview with Anastasia-Yvoni

… And I had a chat with Anastasia Yvoni Spiliopoulou to give you a sneak peek into what you can expect:

What's your brand's mission, and how does it align with your personal values?

After more than a decade crafting marketing strategies, and content for major tech brands like Google, TikTok, and Huawei, I felt the need to shift towards areas of marketing I could see myself working in for the long run.

When I started collaborating with small businesses, I quickly realised the pressing need for efficient workflows. Founders and the marketers supporting them juggle countless roles, and content creation often becomes overwhelming. Ironically, I faced the same challenge when building my own brand presence—it felt like chaos.

Then came LLMs (ChatGPT, Claude, etc.), and I was instantly hooked. The more I experimented, the more I grasped their immense potential—not just how quickly they learn and mimic but how much power lies in the hands of those who use them strategically. AI isn’t going anywhere; in fact, it’s evolving at lightning speed.

I made a conscious decision to invest serious time in mastering responsible and ethical AI use, developing AI assistants that enhance, rather than replace, human creativity. Every entrepreneur and marketer can benefit enormously from understanding AI—not just to optimize their processes but to actively shape AI models into being more ethical, diverse, and inclusive. The way we input data into these systems determines the kind of intelligence they develop. And if we do it right, we don’t just work faster—we contribute to a more equitable future in marketing and beyond.

What are the biggest challenges purpose-driven business owners and marketers face when using AI for their communications & marketing strategies, and how can they overcome them?

One of the biggest challenges purpose-driven entrepreneurs face with AI is that the content often feels off-brand, generic, or like an infomercial from the 90s. Many try it out, only to find that it doesn’t capture their tone, personality, or values—so they assume AI just doesn’t work for them. But the real issue isn’t the tool itself; it’s that AI can only work with the information you give it. If you don’t train it properly, it won’t reflect your brand. Another common concern is the ethical side of AI—bias, misinformation, and the fear that AI-generated content might replace human creativity. These are valid worries, but the solution isn’t to avoid AI; it’s to learn how to use it responsibly and with intention.

The good news is that these challenges are totally fixable. The key is training AI to sound like you by feeding it clear instructions and the right examples. AI works best when it’s used strategically—to speed up brainstorming, repurpose content, and handle repetitive tasks—while keeping the final human touch where it matters. It’s also important to embed your values into AI-generated content so it doesn’t default to generic or biased patterns. And, of course, knowing when not to use AI is just as important as knowing when to lean on it. When used intentionally, AI doesn’t replace purpose-driven businesses—it helps them work smarter while staying true to their incredible mission.?

For someone new to AI and planning to attend the event, what resources would you recommend to help them prepare for building their own custom AI assistant?

To get ready for the masterclass, I recommend reading a blog post I wrote for the Conscious Marketing Movement: Why Embracing Ethical AI in Content Creation Matters. It’s a quick read and will give you a solid starting point on how these machines work and how to use AI in a way that feels aligned with your brand.

But don’t worry if you’re new to this—the masterclass is beginner-friendly, and we’ll go through everything step by step. Just come with an open mind and a few ideas on how AI could support your work on content writing, and you’ll be all set!

Interested in Attending This Event? Here's How.

This event is only for members of the Conscious Marketing Movement. Join us on this magical (and messy ??) journey towards a more conscious way of doing marketing.?

Check out our membership options to suit every budget and need, starting at €15 per month. Click here to learn more.

Become a part of the Conscious Marketing Movement

The Conscious Marketing Movement is a global online community shaping the future of marketing for a better tomorrow. We bring purpose-driven entrepreneurs and conscious marketers together to learn, connect and grow so that we can create social impact and profits.? ??Learn more here

That's all for today!

If you would like to show some love for this newsletter, you can consider buying me a cappuccino with oat milk right here ?. I'll happily sip while writing the next edition in my favourite local café here in Dresden, Germany.

See you soon ??