How To Build A Curve Jumping Product!

INTRODUCTION:

I'm not a fan of long introductions, so I'll keep this short. This article is intended to help you fight the fear of starting and the habit of perfectionism. It's meant to motivate you to start with what you have and go from there. If you have an idea and are in the process of building it out into a full product, let me tell you about "curve-jumping products."

What is a curve-jumping product?

A curve-jumping product is one that is intelligent and understands the pain of the customers. Curve-jumping products involve all that a customer would need to enjoy that product. They are built to empower the customer.

Let's take a look at an example of a curve-jumping product: the iPhone.

1. Understanding Customer Pain: Before the iPhone, mobile phones were primarily used for calling and texting. Smartphones with internet capabilities existed but were not user-friendly. The iPhone addressed the pain point of needing multiple devices by combining a phone, an iPod, and an internet communication device into one easy-to-use product.
2. Involving All That a Customer Would Need: The iPhone included a wide range of features that a customer would need, such as a multi-touch interface, a robust app ecosystem, a quality camera, and easy access to the internet. It was designed to be intuitive and user-friendly, making it accessible to a broad audience.
3. Empowerment: The iPhone empowered users by providing them with a powerful tool that could handle numerous tasks. It allowed them to communicate, work, entertain themselves, and manage their lives more efficiently. The App Store further empowered users by giving them access to a wide variety of applications tailored to their needs.

Understanding customer pain, providing comprehensive features, and empowering users made the iPhone a curve-jumping product that redefined the smartphone industry.

How To Start.

If you want to build a curve-jumping product, you need to know these 5 things:

1. Build a Prototype: Start by creating a prototype of your product. It doesn't have to be perfect; in fact, it can be quite rough around the edges. The goal is to get something tangible into the hands of your potential customers as quickly as possible.

• Example: When developing the iPhone, Apple likely created multiple early prototypes to test the touch interface, app functionality, and overall user experience. These prototypes helped identify what worked and what needed improvement.

2. Engage in the Feedback Loop: Distribute your prototype to a select group of users and gather their feedback. Listen to their pain points, what they like, and what they find confusing or unhelpful. Iterate quickly based on this feedback, improving your product step by step. The faster you cycle through this feedback loop, the more refined and user-friendly your product will become.

• Example: Apple continuously refined the iPhone by incorporating user feedback from initial testers and employees, which helped create a product that resonated with a broad audience upon its release.

3. MVVVP - Minimum Viable, Valuable, and Validated Product: Your product should meet three key criteria before you consider scaling up:

• Minimum Viable: It should function correctly and provide the core features that solve the customer's problem.
• Valuable: It should offer real value to the user, making their lives easier or better in some way.
• Validated: It should validate your company vision by proving that there is a demand for what you're offering and that customers are willing to pay for it.
• Example: The iPhone was initially launched with key features that made it stand out, like the touch screen and the integration of phone, music, and internet capabilities. It was not overloaded with every possible feature but focused on what was most valuable to users.

4. Focus on Adoption, Not Scaling: In the early stages, prioritize getting your product adopted by users rather than scaling it to a massive audience. Early adopters can provide valuable insights and help you refine the product further. Don't worry about reaching millions of users right away. Instead, aim to build a loyal base of early adopters who can become advocates for your product.

• Example: Apple initially released the iPhone in a limited number of countries, focusing on building a strong base of users who could provide feedback and create buzz before expanding to a global market.

5. Continuous Improvement: Use the feedback from your early adopters to continually improve your product. Each iteration should bring you closer to a more polished and effective product that meets the needs of a wider audience.

• Example: Apple has released multiple iterations of the iPhone, each one improving on the last based on user feedback and technological advancements. This commitment to continuous improvement has kept the iPhone at the forefront of the smartphone market.

I have shared with you all the top secrets. It really doesn't get more basic than this. Now go out there and create something that will make the world say, "I simply cannot live without this product!". ??

The inspiration and encouragement don’t stop here! Find me on the social networks you love most and make a connection!

Till next time, I remain Ndife Esther, your favorite people reporter.