How to Build a Content Strategy for Social Media

By Dr. Diana Rangaves, CEO, PharmD, RPh

In today's digital age, it is vital l to have a content strategy for social media. To remain relevant, you need a solid plan.

Here are the steps to follow for a winning strategy:

Set Goals for Your Content Strategy

What is your objective? What do you want to achieve? You must know this and build a plan. Do you want more traffic to your website or need to grow your subscription list?

Establish Your Audience

Demographic and market research on your target audience is mandatory. Who are they? What types of posts will appeal the most to them?

Create and Optimize Your Accounts

Create your social media pages and optimize your account name by including keywords that target your audience.

Create Your Content Calendar

Your content calendar will help you map out how often to post your content.

Post Engaging Content

If you're serious about social media marketing, you can't afford to post boring content.

Optimize Your Posts

You'll need to optimize each post by including relevant keywords so people can find your posts in search engines.

Track Your Results

Without tracking your performance, you won't know if our strategy is working. A business can't improve without tracking its activities and outcomes.

As businesses follow their audiences on social media, the importance of building a sound content strategy becomes clearer.