How to Build A Compelling Employer Value Proposition Step by Step

Who We Are

RS-Engage is the dedicated in-house recruitment arm of Reuben Sinclair, one of London's leading recruitment agencies. We offer a full Recruitment Process Outsourcing (RPO) service to help you build, strengthen, and maintain your talent hub.

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In this e-book, we're going to discuss the idea of the Employee Value Proposition (EVP). If it's something you've heard or read about but never taken the time to look at in detail, we hope to convince you of its vital importance in attracting and retaining the absolute best talent in your industry. At a time when the jobs market is weighted heavily in favour of candidates, it could be the answer to all your recruitment challenges.

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What Goes Into an EVP?

In this section, we consider the key elements of an EVP. They will differ for every company but generally, they will include the obvious, such as salary, bonuses, and benefits, as well as the less tangible, including a welcoming, inclusive culture, flexible working, and the promise of a desirable work-life balance. We'll tell you how to use internal and external consultation to develop the ideas that will make a strong EVP.

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Evaluating What You Currently Offer

Here we'll consider how close you already are to offering a persuasive EVP. This is as much about identifying what you do well as identifying what improvements you can make. The obvious way to start finding out how your current offer is perceived is by asking the people who work for you. We'll suggest useful questions you can ask and also explain how exit interviews from employees who are leaving can be a rich source of intelligence.

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Developing an Employee Persona

Alongside your EVP, aimed at attracting talent, you should develop an employee persona, which is essentially an idealised picture of the skills, experience, and personality traits you'd expect to find in the perfect new recruit. The aim is not to be restrictive as to how you approach the hiring process but to make sure you have a clear focus and are not distracted from your priorities.

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How to Define and Write Your EVP

In this section, we will show you how you can distil the results of all your research and consultation into a comprehensive, imaginative, and attractive proposition. We'll explain how to take a systematic approach which will allow you to produce a document that focuses on specific advantages and avoids getting lost in generalisations and indefinable statements. We'll also talk you through the important business of publicising your EVP so that it will have maximum impact.

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The Importance of Feedback When It Comes to Your EVP

It's essential to measure the effectiveness of every marketing campaign you undertake and the same is true of your EVP. It may look and sound great to you, with enthusiastic endorsement from your employees and colleagues, but it's a mistake to ever consider the job done. You need to invite regular feedback to make sure your EVP remains fit for purpose, echoing the constant changes in attitudes, priorities, and opinions to which every sector is subject. We'll explain why it matters and what to do about it.