How to Build a Business That Lasts: The Real Work

This breaks my heart to see more than anything…

One of the things that has kept coming up in conversation over the last couple of weeks is that newer entrepreneurs think they can start a business with a business card and their homemade website and make $100,000 or more a year.?

There is so much more to know, learn, and implement these days to run a successful, consistent, money-making business that it’s ridiculous.?

I often give the comparison that if someone wanted to become a nurse, they can’t just walk into a hospital and start poking people with needles. They have to go to nursing school for many years and pay tens of thousands of dollars to get a degree in nursing, and then they have to find a job.

It is the same thing if you want to become an attorney. You would have to go to law school for many years and tens of thousands of dollars to learn what it takes to become an attorney and/or start a law practice, and THEN you need to learn marketing, follow-up, and sales, too!

But somehow, so many entrepreneurs think it’s not the same when they start their own business because they’re smart and can figure it out, right??

Some may have a degree, business degree, marketing degree, or experience. But that doesn’t mean you know how to run a successful money-making business, I promise you. I have a business degree with a concentration in marketing and have worked in sales or marketing all my life. I still hire business coaches because I know “I didn’t know what I didn’t know,” and I want to get there FASTER. Money pays for speed…

Some may also invest in mentors, group programs, and workshops or listen to podcasts and read books.

But almost always, unless you work with somebody one-on-one or in a very small, tight-knit group, you will get general information, not specific-to-your-business information.

For example, NOT every business owner needs to use social media, not everyone needs to advertise, and not everyone needs to speak, write a book, host a podcast, hold events, or conduct phone calls….

You are different from your entrepreneurial friends and even people who supposedly do the same thing as you. Your personality is different; your home life is different; your financial situation is different; your goals are different; your tech skills are different; your self-confidence is different; your motivation is different, who you surround yourself with every week is different… each of these things needs to be taken into consideration when you are strategizing on what to do and how to grow your business!!?

Think about this for a minute… have the people you’ve worked with or bought from asked you about ALL of these things?? Do they understand the dynamic of YOUR LIFE and what you’re trying to build? If not, then why would you take advice from them? It doesn’t make sense that they would give you the right advice if they don’t know all about you, what you are trying to do, and why.

You may also not get information about ” ALL THE THINGS.” Without someone guiding you throughout the first 3 to 5 years of your business to a certain extent, it will be really hard to build a high-paying, high-earning, consistent money-making business, no matter what the industry. You just don’t know what you don’t know!

It breaks my heart when I have a conversation with an entrepreneur who’s invested a decent amount of money, maybe $10k-$20,000, in courses, mentors, or training, and they still don’t have a clue about how to build their business.

So much so that I’m pulling back from doing a lot of joint venture events and commitments because some of the people just aren’t in it for the client; they’re in it for the money. And I don’t want to surround myself with anyone who isn't in it for the client anymore; I refuse.

I’m in it for the client. I do this because I want more passionate entrepreneurs to be making a lot more money doing what they love, enjoying their life in the process and making a difference in whatever way their heart desires.

There are too many gurus and selfish mentors out there that are only out for the money and if you can’t see through their BS then you’ll get taken.

Sometimes I feel like the best kept secret although I’m really not trying to keep myself secret lol.

If you truly are serious about getting your business to the next level and you know you’re going to be doing some sort of entrepreneurial endeavor in the next 5 to 20 years then it is 100% worth it to invest in a business coach like myself because regardless of what you’re doing today or what you end up doing 10 years from now you will know how to build a consistent money making business with it no matter what!

It all comes down to trusting yourself first.

• You have to trust that you will follow through when or if held accountable.
• You have to trust that you are an expert or will be with a little bit of training.
• You have to trust that you can do this and you will succeed because you WANT it bad enough.
• Then you have to trust, on a high level, someone like myself to show you the way and step by step take you through the process of doing it.

It’s a longer journey than most entrepreneurs think. You don’t just take a couple of classes and then suddenly be a six-figure success! That’s not a realistic expectation.

Please set realistic goals, invest in the right support to get you where you want to go, and trust yourself.