How to build a brand that stands out in 2024

INTRODUCTION

"How do I make my business stand out?" is the question that is on the lips of business owners or anyone starting a new business who would like to know the answer to this question. Competition in business is everywhere. Now, few businesses can attract new customers every day and turn them into loyal customers. Big brands like Coca-Cola and Nike have invested a lot in their brands and are now global brands, cashing out on new products they produce just because they have built a strong brand. It is important to state that there is a big difference between marketing and branding. That’s another topic for another day. Now, let me quickly get to the answer you have been waiting for.

First of all, what is your mission?

You must have a clear mission for your business, which explains how your company exists to serve others. You must ensure that what you are creating will meet the needs of people, and this is one factor that distinguishes entrepreneurs from businesspeople.

What do you stand for?

This question is about your brand's reputation. What is it about your brand that will entice new customers to become loyal customers? Some brands place a premium on maintaining a high level of professionalism, customer satisfaction, and the production of high-quality products or services at all times. People will spend their money and time on brands that they identify with and connect with. Everything comes down to stories, beliefs, and values. So, identify yours and begin infusing them into every aspect of your business

Who is your ideal audience?

Having a clear mission for your company means you already know who your target market is. However, knowing your ideal audience will assist you in selling your brand message to these identified audiences by connecting your brand to their beliefs, values, and way of life. It is critical to create a buyer persona at all times. The buyer persona provides specific information about your target audience. For example, professional history, demographics, concerns, hobbies and interests, values and beliefs, goals, and information sources (online, social media, newspapers, radio, pubs, etc.)

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Do you have a unique message?

Now, having a unique message for your brand is very important. Most of the time, you hear some marketers say, "I can sell anything; just give me the product." Young entrepreneurs reading this, trust me, this is not the way to go. For your brand to stand out and be sustained in the market and the minds of people, you have to focus more on the message behind your brand. The colors, logo, shape, or font of the brand play a role in brand identity, and that should be the last thing on your list. Creating a message that appeals to the emotions, activities, and purposes of your targeted audience. Coca-Cola, for example, created a feel-good and happy moment around the drink so that anytime someone feels excited and wants to share a happy moment, they choose Coca-Cola. And that has been the message for Coca-Cola. Do you remember the Coca-Cola commercial "brrrrrr"?

Finally, brand identity

After you have gone through all these processes, it is time to give your brand a proper outfit that people won’t forget. The product's colors, logo, font, and shape. It is important to choose the colors carefully. Some colors appear more masculine, while others appear more feminine. Others exude joy, bravery, confidence, wildness, trustworthiness, and friendliness. Will people be able to identify your brand based on the logo? These are some of the questions you should consider before developing your brand.