How to Build a Brand Identity that Leads to More Sales
Branding Your Identity
When it comes to building a strong #business , it is important to develop a strong #brandidentity so you can find leads and get #sales . The stronger your brand identity the more you will gain trust with your #idealclient and the more likely your potential customers will turn into paying customers.
Building a strong brand identity will require you to research and understand your ideal client, so you can #brand yourself with clarity and consistency. Following the process outlined in this blog will allow you to build a strong brand identity, so you can gain recognition and build trust in the #marketplace that will lead to more sales.
Understanding the Impact of a Brand Identity
To build a strong brand identity, you must understand your brand’s impact on your customers and potential customers. That means understanding how your ideal client perceives you or your business. ?
While branding conveys a person’s brand message and values, brand identity consists of tangible elements that make up the #visualidentity of one's brand. It is important for a company to know who they are as a brand and what they stand for before they can create a visual identity, so they can brand themselves well.
Tangible Branding Elements:
All of these work together to create an overall perception of your brand in the minds of your customers. You want to make sure the above elements create a cohesion within your brand, so it not only becomes recognizable but also unforgettable.
To build a strong brand identity, you will want to hire a #graphicdesigner who can tell your #brandstory using your brand’s visual imagery. The stronger your #visualidentity is to your business, the more recognizable your brand will become to consumers.
The Importance of Developing a Strong Brand Identity
Without a strong brand identity, a #business will not have much of an impact in the #marketplace . That’s why it is important to build a brand identity that speaks to your or your company’s mission, vision and core values.?
As Raquel Baldelomar, Founder and Managing Director of Quaintise, puts it:?
“Sometimes, when you're too close to your business, it's difficult to know the way it is perceived from the outside.”
Developing a strong brand identity will help to ensure you or your business will stand out in the marketplace.?
Matthew Dinnerman, Partner and Director of Strategy at Dialectic Media Group, puts it this way:?
“As with any art form the one thing you can bring to the table that no one else can is your own, unique perspective.”?
A strong brand identity will help you to communicate your unique perspective of your brand through your #advertising , #branding , and #marketing . The better you communicate your unique perspective through your brand identity the more recognizable your business will become to potential customers.
Five Essential Steps of a Strong Brand Identity:
With a strong brand identity, you can create an emotional connection with potential customers making it easier for you to turn your leads into #sales .
The Purpose & Benefit of a Brand Identity
Along with building a more recognizable business in the marketplace, a strong brand identity will help you to filters out bad leads. That will allow you to find and focus on potential customers who are a better fit for your business and are most likely to buy from you or do business with you.
When launching a product or service, a strong brand identity can help you to differentiate your business from your competition. The more you can differentiate yourself or your business from your competition, the more you will gain a brand advantage in the marketplace.?
Along with the power of marketplace differentiation, a strong brand identity can help you to create an emotional connection with your potential customers. This will require consistency in your visual imagery that reflects your business’s mission, vision, and core values.
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Creating an experience around your brand that makes it stand out from the crowd will also help your #targetaudience to make an emotional connection with your brand. You want your ideal client to feel that by buying from you or doing business with you they will become a part of your overall mission.
Assessing Your Brand Identity
When building your brand, you want to focus on developing your mission, vision, core values, audience, brand story, and tone of voice first. Focusing on these elements will allow you to create an engaging brand identity.
Though, before diving into the graphic design aspect of your brand identity, you will want to do a brand assessment. This will allow you to understand what is working with your current branding, what isn’t working, what is missing, and what is outdated.?
Components of a Brand Assessment:
Once you complete your brand assessment, you can create a cohesive brand identity that encompasses the aforementioned elements. Your visual identity should support your #marketingstrategy ensuring your message reaches your ideal client and turns your leads into paying customers.
A Strong Brand Identity and Your Sales
Building a strong brand identity will help you to convey the value of your product or service to your ideal client. The more your potential customer understands the value of your product or service the more they will consider it a relevant solution, and the more likely they will be to buy from you.
At the end of the day, you want your brand identity to leave visual clues that will lead your ideal client to your product or service. You want your visuals to be so identifiable and memorable to your target audience that they lead to the sale.
About Me:
I've worked with such online influencers as? Carlos Gil &? Cathy Hackl . And the Content Hacker herself, Julia McCoy , listed me as a featured expert in her book, "Skip The Degree, Save The Tuition " & savethetuition.com . I'm a #ghostwriter ?#brandstrategist #contentcreator & founder of?We Set Brands On Fire . To contact me, email me at erick@wesetbrandsonfire.
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