How to build brand authenticity: Learning from the CEO of Black With No Chaser
Are you building your media company, but are struggling with getting visitors to your site, and can’t seem to connect with your target audience?
If so, you may be struggling with brand authenticity.
Hold up, what the heck is brand authenticity?
To keep it simple, brand authenticity is when your consumers perceive you to be true to yourself and to them, genuine, and you're basically real AF (no BS).
Having brand authenticity is important because data tell us that ninety percent of people feel that authenticity is critical when deciding which brands they’ll support and mess with.
So what does this really mean and why should you care?
Quite simple: Real recognize real.
You can’t go out, get a cute logo, and create a dope ass slogan and expect people to automatically love you. It just doesn't work like that.
It doesn’t matter if your content is A1 and you have the best writers working for you either. The truth is, people need more than that when it comes down to the media companies they’ll rock with. People want to truly connect with brands, and want to feel that the brand is authentic and genuine.
Brand authenticity is literally one of the key things that’ll take you to the next level in your media company (or honestly in whatever you’re building).
Black With No Chaser, created by CJ Lawrence is a Black-owned media company that’s as real and authentic as they come. Over the past three years, they’ve done an incredible job being authentically Black AF and for being an outlet where the Black community can trust their platform, be unapologetically themselves, get some good laughs in, and collectively discuss their experiences being Black in America (and beyond).
Recently on Mogul Millennial, I had the chance to talk to CJ and we chatted about all things Black With No Chaser, and how being authentic has helped them be the dope media brand they are today.
In this article, you’ll learn how Black With No Chaser has exemplified brand authenticity since day one, and you'll get some tips on being authentically you when building your brand.
AI, Power Platform, Dynamics and everything around
1 年This is still valid after 3 years. And not limiting to Media companies. For SAAS cropping up every hour, people chose to pick up software which they can trust. People work with People. Well said Brittani Hunter
Creator | Cannabis | Talent Manager | Getting game I never knew I needed
3 年You’re an awesome writer, I mean like seriously. ????
Named by Forbes as one of the “7 Anti-Racism Educators Your Company Needs Now.” I help develop anti-racist employers & employees. Front lines of racism pandemic educating minds to save lives & livelihoods.
4 年Love me some brotha CJ Lawrence (the next Robert Johnson) and BWNC Media! Thanks for sharing Brittani!
Chief Executive Officer at Black With No Chaser
4 年Thank you Brittani! I was honored to sit down with you. And Mogul Millinneal is one of my favorite spaces as well! Whenever we go back outside, we are having drinks, brunch, celebrating all of that!
Founder / Chief Revenue Officer
4 年Love to see it!!!!