How To Build A B2B Outbound System In 2024

We all get so many spam emails, sales calls, and people sending us annoying sales pitches on Linkedin.

So, do the traditional outbound channels still work and if they do, how do we do it in the right way?

Scott Martinis , a B2B outbound expert came on the show to shares his insights on how to stay ahead of the challenges of outbound.

We discussed:

• How to create the right type of outbound content
• How to analysis your ideal customer profile & target the right prospects
• How to reverse engineer your buyer's journey to match your future customer's expectations
• What data providers, email senders, and other tech work best right now
• How to leverage social networks and thought leadership to boost your outbound efforts

Watch this week’s GTM News show

Other cool things I found this week

Dharmesh Shah shares the power of simple and clarifying one-liners

Amanda Natividad shares the difference between repurposing and remixing your content

-

What other GTM related topics would you like to learn about? Throw a comment below and let me know!

See you next week,

Taylor