How to build an award winning customer centric experience.

Building an award winning customer centric experience was at the very heart of the many companies I judged at the UK Business Awards in London and the International Business Awards in Amsterdam, I had the privilege and opportunity to learn from so many companies.

My lane of responsibility as I chaired the judges was on customer centric organisations. Therefore, I want to share some insights with you, so that you too can build an award winning customer centric experience, setting you apart from your competitors.

At the time of this reflection, we are experiencing the impact of Covid-19 and how we are all having to adjust and learn as we move ahead in unchartered waters.

As a business growth consultant, I understand the huge importance of customer centric care. I have often reminded my clients that to build a strong brand, you need to build your customer centric experience.

Having judged so many companies in the UK and abroad, I have learnt so much as I hear and see what companies are doing as they look to develop their own customer centric experience.

If there was ever a time to review and upgrade your customer centric experience – it is NOW!

To read an earlier blog about Leading change through challenging times, click HERE.

 I could share many insights with you that would help you to stand out from your competitors as you move your company forward. However, in this post I am going to share just two key insights. These two will help you to set you apart in these challenging times, helping you build an award winning customer centric experience.

1. Customer centric experience is not an “add-on”.

Customer centric experience should not just be a fashionable statement. It is not something just to consider, or even just to have as a plaque on the wall. It does not belong to one department.

So, what is it?

It is a process that the whole company is committed to regardless of the role team members may have. It is a process that is owned and developed throughout every segment of the organisation.

Great customer centric experience must touch every area of an organisation. It becomes the centre point from where decisions are made.

The marketing department is not the centre. The customer experience is the centre. Having the customer centric experience as the centre point can be a challenge for many companies. 

To read the full post click HERE.

Tony Lynch - www.keepthinkingbig.com

Recent recommendations from clients.

'As we continue with our strategy to build Parfitt Cresswell, we wanted to employ an experienced successful business development coach and trainer, who could help us in developing our team and business and help us accelerate our growth and move on to the next level. 

We therefore asked Tony Lynch from Keep Thinking Big, to work with some of our team, which resulted in higher conversion rates, increased fees, developing teams and talents within the business.

His personal approach had a great impact upon the team and helped them gain clarity on their aspirations and goals and how that fitted into the overall growth of the business. 

I personally have benefitted from his insights and experience gaining clarity and focus on our vision for the future. 

If you are looking at taking your company forward to the next level, I would highly recommend Tony Lynch. As a business development coach he has the experience to deliver a strategy that will help to increase your productivity, performance and profitability and ultimately reach your end goal'. -

Teresa Payne, Partner at Parfitt Cresswell Solicitors.

Tony and I have worked together professionally for the past 4 years. Whether speaking from stage, hosting calls or bringing teams together, Tony has a keen insight into taking content and making it relevant for the audience at hand.

He works to understand his audience and develop key topics that will help them grow in their respective businesses. Tony possesses an extraordinary passion to help others grow their businesses, where through his experience he brings strategic insight to the table, combined with a process to close the gap between expectations and results.

If you are looking for someone to help you find ways to increase performance, productivity and profitability within your business, I would highly recommend connecting with Tony.

Stephanie Holcombe - Director for events at The John Maxwell Company.

I have had the privilege of experiencing Tony’s training sessions first hand. The first of which was a Surrey Chambers of Commerce training event for local businesses where Tony engaged with delegates in an enthusiastic and inclusive manner, providing techniques and top tips on a variety of business related issues for delegates to take away and implement within their own business, the feedback we received was excellent.

Tony also delivered an informative TEDTalk in Woking, his enthusiasm and passion for the work he does is evident in his performance and delivery. 

If you are a Surrey based business looking to increase your performance, productivity and profitability through an exceptional Business Development Coach and Trainer then I would urge you to contact Tony to discuss your requirements.

Sarah Butcher - Senior Membership Manager at The Surrey Chamber of Commerce.