How to Build Authority using the Clubhouse App

Everyone is talking about the brand new invite-only drop-in audio social media app Clubhouse and it is definitely worth attention. The brand new social media app has become a big hit with celebrities, entrepreneurs and thought leaders. 

So why should you be jumping on the bandwagon in 2021 to build your authority using Clubhouse? 

As with all social media platforms that start out, as an early adopter, you have a massive advantage to build a following early, so when everyone else joins you will be ahead of the game. 

Clubhouse is an audio-only platform that means you don’t have to produce or create content, instead, you can join conversations that are of interest to you. Much like podcasting but instead, the content you listen to does not live forever. So if you miss it, you miss it. This means conversations are real-time. As an expert in visibility and authority building, I think this is an app every entrepreneur should be using right now, to raise your profile, connect with new people, join conversations and discover other people doing incredible things.

Especially as the pandemic is not slowing down and we are spending more time working from home, it can feel lonely and isolating to be working alone. With Clubhouse app it makes it easy to connect with new people, listen and join conversations. No wonder this app has been a huge hit. 

How to join Clubhouse app?  

At the moment Clubhouse is an invite-only platform that means you have to be invited by an existing user and every user only has 1 invite. Clubhouse is currently in beta test, so no doubt in the future the app will be open for all, but for now, getting access to the platform feels exclusive. Check out their website to learn more. 

How to use your Clubhouse invite?

When you join Clubhouse you only have 1 invite, but whomever you invite, your name will show up on their profile of who invited them. This is awesome as your name could be visible on someone else’s profile. 

The best way to join the app is to download it on your mobile, connect your telephone number and see if you have any friends who are already using the app. When you join, your existing friends may see your request to join and share their invite with you. So instead of waiting for someone to invite you, take initiative to join and someone may invite you. 

If your contacts are already using the app, they may be able to endorse your joining Clubhouse and you can get access to it.

How to build authority using Clubhouse app?

If you are an early adopter of Clubhouse, you should definitely join conversations regularly as a listener, and if you have expertise in that topic, Raise Your Hand to contribute something to the conversation. Moderators may invite you to join the conversation and you will be able to share your expertise with the listeners or ask questions.

It is important to note that you want to fill out your profile bio with some important information, so when you are contributing to conversations others can discover what you do and the topics you talk about. Connect your social media platforms and use fun emojis to add some fun factor to your profile. 

If the rooms you are wanting to contribute are too busy and you do not get the chance to share, you can also create your own Clubhouse room where you can be the host of the conversations.

How to create your own room in Clubhouse app? 

Creating your own room on Clubhouse is easy – all you have to do is ‘Create a Room’ open to the public and naming the room using your expert topic and inviting others to join. If your following is still small, it is ok, and mainly your followers may join your rooms.

However, as more people join your conversations your room will be discovered by new audience quickly. So the more conversations you host the quicker you can grow your following and grow your authority. 

Always encourage others to invite others and give people shout outs for joining your room. The key is to keep the conversation interesting and engaging so your room visitors are encouraged to stay on and be part of the conversation. 

Why Clubhouse feels very social?

Unlike most social media platforms you do not have the pressure of creating forever content and you can drop in or out of the platform at times that suit you. This reduced the pressure of having to show up on video or pictures, show up perfectly or write content that sometime may feel challenging. This means all you need is your audio, your own ideas and willingness to express yourself.

Also, when you create your own rooms you may have friends from different backgrounds joining your room and making new connections, exploring conversations and diverse subjects that previously may not have been possible. It makes conversations more spontaneous and less scripted.

It also allows people ask questions, be part of important conversations and do so in an easy and no intrusive way. 

How to get more followers on Clubhouse?

Just like with most social media platforms in order to gain more followers you need to be social, that means connecting your connections to the Clubhouse app. Following your friends and people who you find interesting on the app. Once you start following people they may follow you back and help you grow your following on Clubhouse. 

Of course, you want to spread the word on your other social media platforms to invite people to follow and join your conversations. Search various groups on Facebook who are already using Clubhouse and looking to grow together. There are several Clubhouse Facebook Groups that you can join and connect with other users of the app. 

It is a great opportunity to connect with a new audience, make friends, join fun conversations and grow your own authority by being part of rooms that are aligned with your expertise. This could quickly build your credibility and open new opportunities and connections. 

How to write a Winning Bio on Clubhouse?

The first three lines are the most important words in your Clubhouse bio. The preview screen shows only your photo, how many followers you have, how many people you’re following, and those three lines. There’s no word or character count limit on your profile, but if your bio is too long, when you try to save it you’ll get a message in red that asks you to try to write a shorter bio. 

Here are some other tips, as Social Media Examiner suggests for building out your Clubhouse profile:

• Clubhouse is a networking and real-time conversation app so make sure your profile defines the value you bring to the conversation.
• The only clickable links on your profile are your Twitter and Instagram profile links but you can post other links in the bio. If you do post more links in your bio, make sure they’re easy to remember because others won’t be able to copy and paste those links.
• List topics you’re interested in discussing to let people know what types of conversations you want to be invited to.
• Use keywords strategically to help people find you if they use the search function but avoid keyword stuffing.
• Write and edit your bio in an outside app to break up long paragraphs.

Many Clubhouse users opt to write and format their bios in an outside app such as notepad, and then copy and paste the completed bio into their profile. While your bio still won’t have any clickable links, you can add some basic formatting, and emojis this way.

It has been predicted the future of social media is audio and Clubhouse has certainly made huge headway in making this prediction a reality.

Are you on Clubhouse? Follow me at @RaimondaJan and join our upcoming conversations.

This blog post was originally featured on www.womeninbusiness.club