How to Build Authority & Influence in 2025

Consistently Create Content That Connects. Here's the step-by-step process that we've spent the last 14 months testing, refining and proving works.

Understanding the Content Creation Challenge

TL;DR: The inability to consistently create content that hits the mark with your ideal customers is a major roadblock for many businesses, impeding growth and engagement.

You're at the cusp of incredible opportunity, but your content is holding you back. I've seen the cycle: You get excited about getting content out there, you start strong, then... crickets.

It's like what happens with New Year's resolutions -- sadly, 99.9% of them fail to create sustainable results.

The real challenge? Understanding what your ideal customers need to hear from you -- so you can focus, provide your expertise, and set yourself apart. It's not about just posting anything; it's about resonating with your audience.

Action Step: Deeply understand your ideal customer -- get the insights that will provide you the focus you need. FYI: It's the first week of our upcoming hands-on 6 week accelerator - where we will work with you to implement our proven and repeatable system.

Happy Thanksgiving! As I was cooking yesterday, I wanted to give you some things to think about (approx. 8 min):

The Importance of Ideal Customer Insights

TL;DR: Knowing your ideal customer is crucial for creating content that resonates and builds engagement.

You can't hit the mark if you don't know who you're aiming at and what they're dealing with. Understanding your ideal customer is essential. Without this clarity, your messages become diluted, missing the target altogether.

This isn't about guessing; it's about having deep insights into what your customers truly desire, and what is holding them back.

Knowing this allows you to bring your expertise and point of view and move them an INCH in the direction they want to go. You will have your content focus on what they need to hear from you.

Action Step: Take time to clearly define your ideal customer profile. Consider their needs, challenges, and what makes them tick. Regularly update this profile to align with market changes. FYI: This is week 2 of our upcoming accelerator - your expertise will be activated and you'll be seeing the content to create!

Structural Solutions to Content Creation

TL;DR: A structured plan transforms content creation from a daunting task into second nature.

Without a structured approach, creating content can feel like trying to escape a wet paper bag with a hammer—futile and frustrating. But it doesn't have to be that way.

When you break down content creation into manageable tasks, it turns into a routine that fuels your growth.

Action Step: Develop a content plan. Assign daily or weekly tasks, and stick to them. Use available tools to streamline the process and boost efficiency. FYI: This starts on Week 3 of our upcoming Accelerator, where we walk you through our process for setting priorities, creating the content - expressing your expertise and point of view.

Building Authority and Influence

TL;DR: Consistent content helps build your authority, expands reach, and increases engagement.

Content isn't just about visibility; it's about authority and influence. Consistent, valuable content keeps you top of mind and positions you as a thought leader in your niche.

Think of content as seeds—small investments that grow into strong connections and opportunities.

Action Step: Focus on content quality over quantity. Share unique insights, provide value, and engage with your audience through your posts and replies. FYI: This is all activated in the first 3 weeks of our Accelerator. Weeks 4, 5, and 6 are honing the process, making improvements, and getting the process dialed in and repeatable.

Call to Action: Step Into Your Growth Journey

The doors to sustainable growth and increased visibility are wide open. Imagine transforming your business's reach and relevance through consistent engagement.

Is a proven, simplified content creation system worth your time?

Our Customer Insights & Content Creation Accelerator offers precisely this - through a hands-on, 6 week guided program.

In just six weeks, you'll unlock insights and build processes that ensure your content consistently hits the mark.

Ready to start 2025 with clarity and confidence?

The Accelerator is kicking off soon. Click the link above to learn how you can transform your business's growth journey today!