How to Build an Author Platform: Insights from Marissa Eigenbrood

As an author, your platform really matters. To be successful and set yourself up for the impact and income you want, it's important to understand the critical importance of your author platform.

Here are some insights from Marissa Eigenbrood , the Senior Vice President of Smith Publicity, Inc. , on how to build an effective author platform:

1. Know your target audience: Determine who your book is for and what their needs and interests are. This will help you create content that resonates with your target audience and attracts them to your platform.
2. Build your online presence: Your author platform should include a website, social media profiles, and email newsletter. Use these channels to share content that provides value to your audience and builds your authority as an expert in your field.
3. Engage with your audience: Respond to comments and messages, ask for feedback, and participate in online discussions to build relationships with your audience and create a sense of community around your brand.
4. Create valuable content: Share blog posts, videos, podcasts, and other types of content that help your audience solve problems, learn new skills, or gain insights. This will help you establish yourself as a thought leader and build trust with your audience.
5. Leverage media opportunities: Reach out to media outlets and pitch yourself as an expert in your field. This can help you get featured in publications or interviewed on podcasts, which will increase your visibility and credibility.
6. Use paid advertising: Consider investing in paid advertising to promote your content and grow your audience. Platforms like Facebook and Instagram offer targeting options that can help you reach your ideal audience.
7. Measure your results: Use analytics to track your website traffic, social media engagement, and email newsletter open rates. This will help you identify what's working and what's not, so you can adjust your strategy accordingly.

By following these tips, you can build an effective author platform that helps you reach and engage with your target audience, establish yourself as a thought leader, and ultimately sell more books.

Watch the full episode here.

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