How To Build An App That Connects With Gen Z
Aman Birdi ??
CEO of Digiruu | Building apps that deliver better business outcomes, delight customers, and create lasting impact for businesses that embrace digital transformation ?? | Diversity-owned ?? | Award-winning ??
Gen Z is the first generation born with the Internet. The way we treated previous generations can not be applied in the same way. As an app development company tasked by brands to connect with Gen Z, we have to adapt our strategies on how to engage with this new generation. Here is a summary of our research into the UX trends, UI trends and apps they currently use.
Most Popular Apps Used By Gen Z
As always, the first step in any research we do is to look at the existing market and what apps Gen Z currently uses. The most popular mobile apps among Gen Z users (aged 18-24) are:
Source: Statista in August 2021
UX Trends For Gen Z
Next, we did our own little research and a few focus groups to establish what UX trends they enjoy. The results were outstanding:
领英推荐
UI Trends For Gen Z
Next, the looks. What aesthetics do Gen Z want from apps?
So in summary, what does Gen Z want from an app?
Gen Z users expect a seamless and personalised mobile app experience. Accenture found that 60% of Gen Z respondents said that they expect real-time, personalised recommendations from apps, and 52% said that they expect apps to anticipate their needs before they express them.?
Gen Z users also prioritise apps that are easy to use and navigate. Google found that 70% of Gen Z respondents reported that they value app experiences that are easy to use and navigate.
In summary, Gen Z users want mobile apps that offer personalised recommendations, and anticipate their needs. These expectations are reflected in the design and functionality of popular apps among Gen Z, such as Snapchat, Instagram, and TikTok, which offer personalised content, social and interactive features, and intuitive navigation.
I hope you enjoyed this article! If you're looking to build an app that connects with Gen Z for your brand, book a free meeting with a member of our team to get started here: https://digiruu.com/get-started
Aman Birdi is the founder of Digiruu, an award-winning mobile app development company with +10 years of experience in designing and developing apps for startups and businesses across multiple industries with the aim of generating results.