How to Build a ￡70K HR Consultancy in Under an Hour a Day

As an HR consultant, building a successful business that earns ￡70K or more doesn’t have to mean endless working hours or a constant hustle. In fact, with a strategic approach, you can create and grow your consultancy in just one focused hour each day. It’s all about prioritizing the right activities. In this guide, we’ll walk through the seven essential steps to building a ￡70K consultancy, working smarter, not harder.

1. Choose a Specific Target Audience

Success begins with knowing exactly who you’re trying to help. The biggest mistake most consultants make is trying to appeal to everyone, which often results in scattered messaging and low client conversion rates. Instead, pick a specific niche where you can stand out. Whether it’s helping tech startups with HR policies, assisting non-profits with talent management, or focusing on small retail businesses—own your space.

Here’s the key: when you specialise, you become the go-to expert in that area. Clients are more likely to trust and hire you because you’re not just an HR consultant—you’re their HR consultant. Spend a few minutes daily refining your niche, learning about their unique challenges, and positioning yourself as their problem-solver. When you understand their specific needs, every marketing effort will feel more focused and compelling.

2. Create Attention-Grabbing Messages

Once you’ve nailed down your target audience, the next step is crafting messages that speak directly to them. Most people’s attention spans are short, so you need to grab their interest quickly. Think about the biggest pain points your audience faces. What are they worrying about at 3 AM? Are they struggling to retain talent? Are they lost in employment law updates? Your job is to show them you understand these challenges and can solve them.

Every message you put out—whether it’s on LinkedIn, your website, or an email—should clearly articulate their problem and how you can fix it. Avoid corporate jargon and make sure your communication is crystal clear.

A good use of your time is spending 15-20 minutes each day tweaking or repurposing your messaging. Keep your audience’s problems in mind, and they’ll pay attention.

3. Develop a Signature Offer

Now that your audience knows you understand them, it’s time to develop an offer that they can’t refuse. A signature offer makes it clear exactly what you do and why someone should hire you. Instead of offering vague “HR services,” create a specific solution.

For example, my HR Consultants' Complete Client Control Solution (HRCCCCS) is a clear and structured solution designed to help HR consultants like you land clients and grow your business. What’s your equivalent? Whether it’s a ‘Talent Retention Bootcamp for Retail Businesses’ or a ‘HR Compliance Program for Startups,’ create something that solves a pressing problem for your niche. This will make it much easier for potential clients to say “yes.”

Spend time refining this offer—make it compelling and specific. Your signature offer should stand out so clearly that when someone in your niche sees it, they instantly know it’s for them.

4. Master Lead Generation

Generating leads is the lifeblood of your business, but it doesn’t need to take hours. The secret is to find a lead generation method that works for you and become highly efficient at it. If you enjoy networking, carve out time to attend events or build relationships on LinkedIn. If you prefer direct outreach, dedicate 20 minutes a day to cold emailing or messaging potential clients.

Here’s the golden rule: consistency beats volume. Sending a few personalised LinkedIn messages every day can often generate better results than sending 100 generic ones once a week. Pick your lead gen strategy, commit to it, and improve your technique over time.

An hour a day, or even less, is enough if you’re strategic. You’ll have a steady stream of potential clients to talk to, keeping your pipeline full without exhausting yourself.

5. Sales: Learn to Sell by Serving

Sales often gets a bad rap, but it’s simply about understanding the needs of your audience and offering them a solution. The key to successful sales is to approach it with a mindset of serving, not selling. You’re not pushing a product on someone—you’re helping them solve a problem.

One of the most effective sales techniques is listening. Start by asking your potential client about their challenges and goals. Once you understand their pain points, you can then tailor your offer as the solution. When you focus on how your service can make their life easier or their business better, selling becomes a natural part of the conversation.

Handling objections is a vital skill, too. Clients might be hesitant because of cost, timing, or fear of failure. Address these concerns head-on, providing reassurance and showing how your service can be a safe and profitable investment. Make sure to follow up after your calls, too. Often, it’s that consistent engagement that helps close deals.

Consider spending part of your hour each day improving your sales skills. Practising active listening, refining your pitch, and improving how you handle objections will help you convert leads into clients. Selling isn’t just a necessary part of growing your business; when done right, it can be a rewarding experience for both you and your clients.

6. Utilise No-Sales Marketing

Not every lead will be ready to buy right away, and that’s perfectly normal. The key is to nurture those relationships over time through what I like to call "no-sales marketing." This means giving value without directly pushing for a sale.

Here’s how it works: build trust by regularly sharing useful insights, tools, and resources that help your audience solve smaller problems. It could be a helpful email, a free downloadable checklist, or a webinar. The idea is to keep yourself top of mind, so when they are ready to make a move, you’re the first person they think of.

You can automate much of this through email sequences or use tools like LinkedIn posts to provide regular value. Spend a portion of your daily hour thinking about what content you can share to stay engaged with your audience. This method is less stressful and helps you build long-term relationships with potential clients.

7. Post-Sales Marketing and Referrals

Once you’ve successfully delivered your service, you have an opportunity to leverage your happy clients for even more business. This starts with making sure you’ve exceeded expectations and ensuring your client is fully satisfied. But it doesn’t end there.

One powerful tool for post-sales marketing is creating Customer Success Stories. These are detailed case studies of the work you’ve done with your client, highlighting the problems they faced, the solutions you provided, and the results they achieved. Success stories are powerful because they offer social proof and demonstrate your expertise to potential clients in a tangible way.

For example, you might outline how you helped an HR consultancy reduce employee turnover by 30% or how a specific recruitment process you designed improved hiring times by 50%. These real-world examples show what you can achieve for other clients. Success stories can be shared on your website, LinkedIn, or in your email marketing.

In addition to success stories, don't forget to ask satisfied clients for testimonials and referrals. A personal recommendation carries enormous weight, especially in consultancy, where trust is a critical factor. Spend a few minutes during your daily hour crafting follow-up messages or asking clients to introduce you to others in their network who could benefit from your services.

Conclusion and CTA

Building a ￡70K HR consultancy doesn’t require working 12-hour days or burning out. It’s about being strategic with your time and focusing on the key activities that drive growth. By choosing a specific target audience, creating a standout offer, mastering lead generation, sharpening your sales skills, nurturing potential clients, and leveraging post-sales marketing, you can steadily grow your consultancy with just an hour a day.

If you’re ready to take your HR consultancy to the next level, I highly recommend checking out my book, How to Land Your Dream Client, for more detailed strategies. Or, if you’re looking for a step-by-step system, my signature offer, The HR Consultants' Complete Client Control Solution (HRCCCCS), might be exactly what you need. It’s designed to help HR consultants like you build a thriving business and hit that ￡70K mark.

When You're Ready Here Are 4 Ways We Can Work Together:

1 - The Marketing Made Easy for HR Consultants Podcast

This podcast covers everything you need to know to get a pipeline of perfect-fit, high-paying clients for your HR Consultancy.

There’ll be implementable tips and tricks and strategies - so it’s not just theory and mental titillation.

If that sounds interesting then check it out here.

2 - My book, “How to Land Your Dream Client”.

This book details everything I do with my clients so you’ll get all my best advice in one easy to manage location.

Whatsmore, the book is laid out in 7 easy-to-follow chapters that relate to every aspect of the sales and marketing process:

• Pre-marketing
• The Service
• Marketing
• Pre-Sales
• Sales Heaven
• Post Sales Marketing
• No Sales Marketing

If you’re ready to get your copy then click here and make your investment today.?

3 - The Power Hour

Just like Ronseal, this does exactly what it says on the tin.

Whether the problem you want to solve is something you’ve discovered on my podcast, or my book, and you just want reassurance that you're “doing it right”...

Or, you’re implementing your own solutions and they just aren’t getting the results you’re expecting…

We can sit down together and devise a plan to overcome those struggles.

You’ll come away from the session knowing exactly what needs to be done, in what order and how to do it - kinda like a HR Policy and Procedure (but less formal).

Click here to book your slot.

4 - My Signature Offer, “The HR Consultants’ Client Control Solution”.

In this 12-month programme we build and implement your business’ marketing and sales process, tools and strategy from start to finish so you build a HR Consultancy that earns ￡70K or more.

Whatsmore, you can get all this without expensive adverts, time-consuming social media activities, or mind numbing networking meetings.

If that sounds interesting then register your interest here.