How to Build a $20 Billion Brand

If you have been in the creative industry, you know that design is relative.

What you like might not be what another person likes.

Which means the design industry (whether its advertising, website design, apps or textile design) is always about changes and edits.

Changes will be done by the creative director, the client director, the board and even based on customer feed back.

When Dylan Field and Evan Wallace founded Figma in 2010, they wanted to create a software design tool that helped designers to collaborate and work without saving the work.

Figma wanted to connect everyone in the design process so teams can deliver better products, faster.

The startup introduced browser-based software design tools that allow software designers to work together in real-time, bypassing the sometimes clumsy process of saving and sending their work to collaborators using a collection of disparate apps.

The concept picked up and saw demand jump during the pandemic while more people worked remotely.

The company expanded its customer base in recent years from software designers at big companies like Airbnb Inc., Google, Herman Miller Inc. and Kimberly-Clark Corp - to also include individuals building lightweight games, maps and presentations.

The company was valued at $10 billion in its last funding round a year ago. Figma’s backers include venture capital firms Kleiner Perkins, Index Ventures and Greylock Partners.

Today, Adobe has announced its buying Figma for $20 Billion, making Dylan Field and Evan Wallace the newest tech billionaires in the spotlight.

(If you haven't applied for membership to the Metaverse Leadership Mastermind which starts on 1st October, you have still time left to do it.)