How to Bring Your Personal Brand to LinkedIn

Personal brand - What is it? Why is it important? And how do you incorporate your personal brand into your LinkedIn presence?

I was invited to speak at an in-person summit where I spoke exactly on this topic. The way I define personal brand is - The unique combination of your skills, experiences, values, and personality that people recognize you for. It’s how you present yourself to the world and how others perceive you.

I had a wonderfully engaged audience who also said "Mollie, isn't this the same thing as personality?" Why, yes! It can be. Your personal brand is how you describe yourself and how others describe you. Hence, how you present yourself and how others perceive you.

You might think personal brand isn't that important to your business. I'll stop you right there. Your personal brand helps you to:

• Build trust
• Represent your authenticity
• Increase visibility
• Find and create strategic relationships
• Showcase your thought leadership
• Create new opportunities

So how do you incorporate your personal brand on LinkedIn:

• LinkedIn Newsletter: Sharing your expertise and thought leadership on a weekly/biweekly/monthly newsletter is a great way to showcase your personal brand with your subscriber community
• LinkedIn Live: Nothing beats experiencing your personal brand better than going on live. It allows you to engage with your community real time. Lives allow you to increase your visibility and to give your community an experience of you.
• LinkedIn Events: Whether you're hosting your own events or you're collaborating with another expert, events provide opportunities for you to forge new partnerships and new clients.

These are some of my favorite ways to showcase my personal brand on LinkedIn. Yes, leveraging each of these will assist with your branding strategy. But if it's overwhelming to tackle them all, start with one that is easiest and most exciting for you. Give it a try and add as you go. Which one are you leveraging or most interested in trying to expand your personal brand here on LinkedIn?

?? Mollie

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