You might have heard "tell more stories in your content", which is great. A very good and useful tip. But HOW??
What are the formulas for storytelling in content online?
There are so many forms of stories and formulas/strategies on how to set them up for your audience, many of which are effective in getting your point across. However, there are 4 (which seems to be the magic number today) that we like to utilise at Content Queen:
- The Goldilocks formula: This formula begins with who or what was happening before, then follows with the trigger point (or an obstacle/ something you have to change to find a solution), and then how you figured it out and tried out the solution. From here you can explain the transformation and what solution ended up working the best, after this you can then invite people to do something or follow a call to action.
- Sandwich formula: It can be as simple as starting with a story, having a value in the middle, and then finishing with a story. This is great for social media content as there can be so much value added in a short space of time. For example, you can start with a hook to draw people in and then continue with the beginning and background of your story, then add your tip and education. After this, make sure to include your transformation and the end of the story, PLUS always remember to ask your audience to do something, including a call to action will prompt this.?
- Tip and story or story then tip formulas: These are great for blogs, podcasts and videos too! If you start with a story and then share a tip, this draws the target audience in by giving them something relatable and then sharing something of value at the end as a closing thought to take away. If you start with a tip then the story, it opens up the content with a quick tidbit, usually addressing a common pain point, then gives an explanation entwined with a story to give the audience something of value to take out of it.
- Sharing/tapas style: Don’t be afraid to share your stories with others in your direct messages, especially if someone reaches out with a question that relates to your answer for them. You can then answer similar questions like this in the comment section too, if someone has a question or even just a statement, you can say something like “That happened to me when XYZ happened”.
Want to learn more about storytelling and content marketing so you can build more connection online. Watch my free workshop: https://sales.contentqueenmariah.com/storytelling?
