How to breath new life into your business without breaking the bank

Do you feel like your business is getting stagnant and stale? Is growth flat and leads hard to come by?

Most people will dump a bunch of money into Facebook ads and hope for the best.

But there are things you can and should do to refresh your business before resorting to paid ads.

In this guide, I’ll show you a no-cost strategy to reinvigorate your business and kickstart your growth again.

New Look, New Feel, New Energy

Update Your Mission Statement

Because your goals, values, and target audience changes with time and experience, your mission statement should periodically evolve to reflect it. Updating your mission statement serves multiple purposes:

Firstly, it provides you with a clear sense of direction and purpose, which can be incredibly energizing and motivating for you and your team.

Secondly, a proper mission statement speaks directly to your target demographic and helps to attract the right customers for your business.

Update Your Product or Service Offerings

Periodically review, update, and repackage your service offerings to ensure they align with your current capabilities, capacity, and the evolving needs of your customers. For instance, you might have previously offered a broad range of services, but as your business evolves, you may choose to concentrate on a specific service that you excel at and can deliver with the highest level of quality. Or vice versa.

Updating your service offerings to reflect your current capabilities and the specific needs of your target audience will attract highly qualified potential clients as well as deepening your business relationship with your current customers.

Refresh Your Brand Visuals

This includes your website, logo, and color scheme. Make sure they reflect current design trends and appeal to your target audience. For example, if you're targeting young professionals, you might opt for a minimalist design with bold colors. Visual branding is often the first thing potential customers notice. An outdated look can make your business seem out of touch and stale.

Gather and Display Testimonials

There’s no better social proof than testimonials and reviews. Ask satisfied customers for testimonials and post them on platforms like Google My Business and Facebook. Choose the best ones to feature on your website.

Make An Offer They Can’t Refuse

Create an Irresistible Offer

Develop an offer that is attractive, hard to refuse, and easy to sign up for. This could be a discount, a free trial, or a bundled package. Make sure it addresses a very specific problem your target audience faces. A compelling offer is designed to get your prospects to get through the door.

Promote the offer with a lead magnet

A lead magnet is exactly what it sounds like—something that attracts the prospects you want. A good lead magnet should be useful for your prospect, easy to obtain and consume. and serves two purposes: attracting prospective clients and qualifying them. For instance, a financial advisor might offer a free retirement savings calculator or a financial literacy course.

Simplify the Sign-Up Process

Make it easy for the prospects to receive the lead magnet and to claim your offer. This means don’t ask for too much information when they sign up, you can always get more information later. More importantly, make it easier for your prospects to tell you when they want more.

Now that you’re armed with an irresistible offer and a lead magnet to promote it. It’s time to get the word out. Here’s how you can do it without spending tons of money on ads.

Divide and Conquer

Segment Your Contacts

Organize your contacts into different categories such as current customers, past customers, prospects, and friends and family. Different groups need different messages and call to action.

Tailor Your Call To Action

• Current Customers: Ask for testimonials and referrals. Offer exclusive deals for new offerings.
• Past Customers: Remind them of your value and try to rekindle the relationship. Share what's new since they last worked with you. Offer exclusive deals for your new offers.
• Prospects: Introduce your new offers and nurture a relationship.
• Friends and Family: Update them on your business progress and ask for their support in spreading the word.

Create Your Social Media Offer

This could be a free guide, mini-course, or webinar. For example, a nutritionist might offer a free 7-day meal plan to their Instagram followers. Social media followers are often looking for quick value. A simple, commitment-free offer can turn them into leads or customers.

Automate to Scale

Implementing automation in your marketing and business processes will save you a tremendous amount of time, resources, and energy that can be better focused on your clients and growing your business. Furthermore, automating your marketing properly can increase the effectiveness of your marketing efforts and deliver better results for you.

Automated Email Drip Sequences

• Welcome Series: Send a personalized welcome email to new subscribers or clients, followed by a series of emails with more detailed information about your services and call to action to the next step.
• Lead Nurturing Sequence: Share valuable tips, blog posts, or guides, testimonials, and case studies, and invite prospects to free webinars or workshops. Slowly and gradually guiding them towards taking action.
• Event Reminders: Send automated reminders before scheduled appointments, webinars, or events to reduce no-shows.
• Post-Consultation Follow-Ups: Send a thank you email with a summary of the discussion and next steps, and request feedback.
• Client Onboarding Sequence: Send a digital welcome package to new clients with all necessary information, forms, and an overview of what to expect.
• Birthday and Anniversary Greetings: Set up automated emails or e-cards to be sent on clients' birthdays or the anniversary of when they became a client. Include personalized messages and/or gifts.

Automated Workflows

• Lead Flow Automation: From the moment prospects sign up for your lead magnet, their information is automatically updated, labeled, and scored in your database. Automating this process will save countless hours of menial work and give you great intelligence for your sales team.
• Task Automation: Automatically create follow-ups, meetings, check-ins, emails, and more based on your actions. For example, once a prospect schedules a consultation meeting, tasks will be automatically created in your to-do list to send an email with information, check in, and send reminders before the meeting. Having this process automated takes a tremendous amount of mental bandwidth off of your shoulders so you can focus on more important work.
• Client On-boarding: Once the invoice is complete, automatically send new customers a series of emails, checklists, and to-do lists for the next steps. This will help prepare the new clients and save you precious time and energy on the onboarding effort.

You DON’T need a big budget to revitalize your stagnating business. Updating your mission statement, refreshing your brand visuals, and improving your products or services can bring new energy and focus to your business. Creating attractive offers and promoting them with an equally attractive lead magnet is essential to gain new clients and deepen relationships with current ones. Even better, a good offer and lead magnet will make your Facebook ads campaign more effective. Lastly, by segmenting your messaging and automating tasks, you can save time and energy to focus on taking care of your clients and growing your business while making your marketing efforts more effective.