How to Break Free From Being a Commodity

When you use the same methods, terminology, and approaches as everyone else in your industry, you’re getting lost in the sea of being a commodity.?

There’s no other choice but to group you together with your competitors. Without anything making you stand out, the decision between you and everyone else comes down to factors like pricing.

But you can break from this by creating something truly unique…

Think of yourself as a cake, and your background, experiences, skills, and strengths as the ingredients that go into making that cake. Just like how every cake has its unique set of ingredients, you too have your own unique set of skills and experiences.

To stand out, you need to create your own recipe, your own methodology, that combines all of these ingredients in a way that is uniquely yours. You might add a pinch of creativity, a dash of innovation, and a dollop of your own perspective.

By doing this, you are creating a cake that is one-of-a-kind, and that no one else can replicate. When you’re a red velvet cupcake with cream cheese frosting, you can’t be compared to the other chocolate cakes.?

Your tasty approach positions you as authority.

So How Do You Create Your Own Methodology?

1. Identify Your Unique Abilities:

If you want to make your own way of doing things, start by figuring out what makes you different from everyone else. Ask yourself questions like "What do I have that no one else does? What sets me apart?" Take some time to think about your experiences, skills, and strengths. Think about what makes you stand out from others in your field, and what makes you special.

Here are some questions to help you out:

• What have you learned that nobody else has?
• What skills or experiences do you have that are unrelated to your industry?
• What are your values?
• Do you have a process that you follow?
• What do you think is totally useless in your industry?

2. Fit Them Into Your Approach:

Once you've got some ideas about your unique perspective, it's time to make a plan that fits with it. This might include specific techniques, tools, or processes that you use. Maybe you're using strategies from another field to help your clients get ahead, or you're cutting out all the boring stuff that people usually expect.

3. Use Your Own Language to Keep it Unique:

Words are powerful, and some of them hold negative baggage for some people. For example, "personal branding" might remind someone of a bad experience they had before. So come up with your own words and phrases that fit your approach. Your offer is fresh, new and authentic to you - the title should be the same.

Here are some examples:

• Use "Wellness Sanctuary" instead of "Gym."
• Use "Clinic" instead of "Webinar."
• Use "Mindset Mastery" instead of "Personal Development."

By creating your own methodology, you're taking control of your identity and showing the world what makes you special. You're standing out from the crowd. And most importantly, you're offering something that no one else can.