How to Break Facebook | Targeting Hacks for 2024
Attention Grabbing Media
AGM is a full-service digital marketing agency. Marketing ninjas, ready to obsessively strategize & crush client's goals
Facebook has more monthly users than the population of…
Combined.?
With over 3.07 Billion users monthly, over a third of the planet is currently active on Facebook. 2.11 Billion of those are daily.?
If you’re a business owner or marketer, understanding Facebook’s targeting services is a non-negotiable skill. With that large an audience, it’s simply irresponsible not to capitalize on the reach.?
However, the sheer accessibility of the platform is a double-edged sword.?
When marketing: speaking to everyone is the same as speaking to no one. Real success on Facebook requires breaking down that 3.07 Billion people into groups, and refining them into leads that will actually convert.?
So how do you go about finding your target audience? Breaking Facebook into a tool that works for you?
Understanding Audience Insights
Audience Insights are where you’ll find detailed breakdowns of who is already watching your content. This includes basic information like…
But also more detailed, and useful, information like…
This information is pulled from a variety of sources: either through manual action of the user (IE: entering their information into their profile) or by tracking their clicking habits on ads, subscribed pages, etcetera.?
How to Use This Information?
Saying this data can change everything for your business is a criminal understatement.?
领英推荐
Want a clear example? Check out how we leveraged Audience Insights to grow Dr. Berg to the 5th top educational channel in the English-speaking world!?
As you can see- this data isn’t just ‘good to know’. It’s the best way to grow.?
Hyper personalized Creatives
With granular interests and demographic info, you can craft ad creative that speaks directly to the motivations and desires of your exact target segments. No more one-size-fits-all ads. You can dig into the data of what is already working.?
By identifying the age, interests, and location of your target audience, you can begin using language that speaks directly to them.?
Start researching popular slang, memes, music, and cultural references that your audience will identify with. This will help you stand out against the generic corporate background and make your content not just sharable, but something people will seek out to watch.
Lookalike Audience Expansion
Have you ever heard the phrase “if it ain’t broke, don’t fix it?” If your content is already working on a specific type of person: don’t try and change it to fit broader audiences, find more of the audience that already loves you!
Identify your highest-value audience cohorts, then use Facebook's modeling to reach lookalike users and exponentially scale your warm audiences.?
Product Optimizations
Good marketing requires a great product. By leveraging data insights from your social media channels, you can refine your product to be more useful, exciting, and desirable for the people most likely to buy.
Why It Matters.
The minimum cost for a Super Bowl commercial in 2023 was over $7 Million. For that astronomical price, you get to be on screen for a grand total of 30 seconds, for 11.6 Million viewers…and that number is dropping every year.
Traditional advertising is struggling. It simply cannot compete with the data-driven, personalized approach social media garners. High-budget TV is losing to YouTube pilots, and generic content is simply no longer desirable.?
Not taking advantage of the audience hungry for content is a mistake your business cannot afford to make.?
Love this insight. To further unleash the platform's potential, consider leveraging psychographic segmentation in your ad sets; it's powerful when combined with sequential messaging strategies across those segments.