Extended Reality (XR) — encompassing AR, VR, and MR — is revolutionizing how brands connect with consumers. By offering immersive experiences, brands are not just engaging their audiences but driving measurable business results. Here’s how some leading brands are successfully using XR in their campaigns:
XR technology helps brands achieve:
- Higher Conversion Rates: AR try-on experiences and VR campaigns boost conversions significantly (up to 40% more in some cases).
- Enhanced Engagement: AR ads engage users for 85+ seconds, far more than traditional ads.
- Improved ROAS: Brands integrating XR into their campaigns see up to 80% higher Return on Ad Spend (ROAS), with AR ads driving 20% increases and VR campaigns enhancing brand recall.
- PepsiCo: Their AR "Pepsi Max Bus Shelter" in London transformed an everyday bus stop into an immersive, exciting experience, gaining millions of views and widespread social buzz.
- Coca-Cola: The "Share a Coke with AR" campaign allowed consumers to unlock virtual rewards by scanning packaging, leading to a 7% sales increase.
- McDonald’s: Celebrating the Big Mac’s 50th anniversary with an AR experience, McDonald’s encouraged customer engagement and social sharing, boosting foot traffic.
- Netflix: The "Open Anime AR Portal" campaign brought anime characters to life via AR, increasing subscriptions among anime fans.
- Toyota: Their "Toyota AR Car" campaign allowed potential buyers to interact with a 3D model of the Highlander, driving engagement without needing to visit a dealership.
- Bon V!V & LEGO: From AR vending machines to interactive in-store displays, brands like Bon V!V and LEGO used AR to boost product visibility and engagement.
XR opens up endless possibilities for interactive marketing. Here are some ways brands are using it:
- AR Try-Ons: Customers can virtually try on products, especially in fashion, beauty, and eyewear, before buying.
- Virtual Showrooms: Automotive, real estate, and retail brands create interactive showrooms for customers to explore products in immersive ways.
- Immersive Ads: XR-powered ads, like AR billboards, engage consumers more effectively than traditional formats.
- 360-Degree Videos: VR lets brands showcase products or tell stories with immersive 360-degree videos.
- Gamification: XR-driven games make product discovery fun and shareable, boosting brand visibility.
- Virtual Events: XR enables interactive virtual events like product launches and conferences, connecting brands to a global audience.
At Ctruh, we help brands design immersive experiences that captivate and convert. Reach out today to learn how XR can boost your ROAS and transform your marketing strategy!
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