How brands have gotten shoppers on Valentine's Day

Valentine's Day is a day when couples can flaunt their love by giving each other heart-shaped chocolates and roses or on social media. However, since its inception in the 6th century B.C., Valentine's Day has grown into one of the most lucrative seasons of the year. Statistics on Valentine's Day show that the celebration has a significant impact.

The data demonstrate the power of the phrase "Valentine's Day." Even though many people thought its allure and appeal had faded, here's proof that it's still popular.

With 6.14 percent on Twitter, 10.46 percent on Instagram, 6.59 percent on Facebook, and 21.81 percent on YouTube, the single word Valentine's Day has a total mention of around 6.4k. In terms of the total of 24 million engagements, Twitter had 0.14 percent and 2.04% on Instagram, whereas Facebook had 0.14 percent, in contrast to youtube, which had 97.71 percent. In terms of total unique authors, Twitter had 71.19 percent, Instagram had 0.47 percent, Facebook had 0.42 percent, and YouTube had 27.91 percent, totaling 4.2k.

Taking sentiment into account for various platforms, the word receives an 83 percent positive response, an 11 percent neutral response, and a 6 percent negative response. On the platform, the mood was 89 percent active, 6 percent anxious, 5 percent calm, and 1 percent depressed.

While full-fledged video campaigns flooded the market for Valentine's Day 2022, static and motion brand posts partnered with brand integrations and product promotions. Brands are looking forward to this event and the increased consumer spending.

However, brands have shifted away from gifting and are using Valentine's Day as a holistic theme; the listicle includes posts that artistically fit all around plotline and have a relevant brand connection.

Several brands tap into a variety of expressions of love, ranging from self-love to the loyal consumers they adore and the product lines they would adore.?

Following the trend of Valentine's Week, Oyo started a campaign of #LetLoveIn.Moving ahead on the campaign the brand shared various posts on it.?

Quoting the line,” We haven't forgotten how to accept and love each other's differences. Sometimes all we need is a gentle reminder to #LetLoveIn”. The campaign, which was created by the company's in-house creative team, is based on the idea that love should not be limited to a single language. The brand campaign is running in 17 different editions of the Hindustan Times (including Mint). Each advertisement features poetry in Indian local languages from a different region of India.

?Oyo allows the readers to scan the attached QR code because believes that doing so demonstrates that the reader has made an effort to learn the language of a fellow Native. Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil, Telugu, and Urdu are among the Indian languages used in the advertisement.

This Valentine's Day, Instax has released a special campaign to commemorate the celebration of love. Fujifilm Instax has revealed a social media contest called Spread The #LoveVibes as part of its V-Day campaign. In addition to the online activation, it has introduced new limited-edition deals and different versions to its flagship Instax Mini series.

The master campaign includes the launch of an exciting Cupid Box, the launch of an AR Filter, a social sites contest, and interaction with Instaxinfluencers.

As part of this strategy, Fujifilm invites users to share their love stories using the newly released Instax AR filter. Instax will launch an AR filter on Instagram in various forms involving different Instax film sizes, namely Mini, Square, and Wide.

#AddToHeart is a short film created by Nykaa to commemorate Valentine's Day.

Far beyond the buzzword of chocolates and flowers, Nykaa's film is a joyous occasion in its purest form. Shreya Dhanwanthary, a film and web series actress in the film, tells five heartwarming love stories that intersect in unexpected ways.

Nykaa has founded another thought-provoking clip that perfectly represents chords. On one level, the film confronts us to redefine what love means to us and investigates the unforeseen bonds and connections we form with different people in our lives. But, at its core, the film is a big love story, the kind you don't expect to see. Isn't that the point of Valentine's Day?

Mumbai Police is quite well for the amusing social media posts. It has been proven repeatedly that by using humor, they can persuade citizens to respect the rule of law. When it comes to boosting awareness on various issues, Mumbai Police has frequently received a barrage of praise from netizens.

The Commissioner of Police's Twitter account shared an animated clip in which the question "You are our valentine if..." and the choices appear one by one—if you "wear a mask," "are double vaccinated," "wear a helmet while riding," "don't share OTP," "drive with a valid license," "don't drink and drive," and "have a strong password."

Google's homepage inscribed one of the most awaited festivals of the year. To commemorate Valentine's Day, Google doodle disclosed an incredibly cute interactive love story about hamsters. The search engine also ended up taking to its official Doodle page to discuss the inspiration for Valentine's Day doodle.

The Valentine's Day-themed game features two love-torn hamsters detached by a traitorous maze in the shape of Google's logo, and all you have to do is solve the maze and help these love-torn hamsters unite.

Rose market scaled up with this valentine season:

The Indian floriculture industry thrived, and rose prices reached a decade high.

On Valentine's Day, a bunch of 20 flowers cost Rs 600, with each long stem rose to cost Rs 30, more than double the average price. Despite being an export-oriented market for flowers, India has yet to recover from COVID losses. However, some of the losses were made up for in the domestic market this spring.

In the comments section below, tell us something about your favorite Valentine's Day campaigns for 2022.