How Brands Create Infectious Communication (Branding Strategy Insider from May 27th, 2016)

"One of the things about infectious communication is that it is a great leveler. You don’t need to be a large corporate or spend mega-bucks to get your message across. In fact, the less you can spend the more likely it is that you will hit on something that really works because it forces you to be innovative."

Can winery staff really grasp this simple fact?

Much more to follow!