How Brands can drive engagement and loyalty with NFTs

An NFT (Non-Fungible Token) is a proof of ownership of an image, a video clip, music, or clipart.

One way of thinking about NFTs as digital “posters” which users can display on social media. NFTs offer a mechanism to construct an identity beyond Name and Display Picture for a generation that values its online identity far more than its offline identity. As we move to an increasingly digital and virtual world, NFTs will be how we show off the brands we care about, the causes we support, the movies we enjoy, and even the things we are happy to own in the real world. Think of it as Digital Social Brag. You purchase an NFT for the same reason you purchase your favourite brand's T-shirt.

NFT engagement allows you to create your own online identity in the way you desire.

Establishing Brand Identity

If your customers value their online identity more than their offline identity, shouldn't you?

In the previous decade, a company's social media presence was crucial in building its identity. NFTs will continue to serve a similar purpose in the following decade. Brands will create NFT programs to communicate their identity, tell their story, and demonstrate their social responsibilities. They will sell and giveaway NFT rewards to fans, followers and connoisseurs.

Driving Brand Engagement with NFTs?

NFTs provide a blank canvas for marketing teams to unleash their creative potential in a way that has never been seen before in order to increase engagement.

NFTs are a great brand engagement tool since they can help companies generate new revenue streams and deepen their relationships with customers in innovative ways.

They blur the borders between consumer and investor by allowing your audience to own a piece of your brand's history, which can unlock unique perks and be resold at a profit later.

Consider this: If a customer has brought your brand's NFT, how likely are they to purchase items or services from your competitors? That's how you build brand loyalty, right?

Creating a Positive Customer Experience

Non-technical people still face barriers to entry when it comes to NFTs. Most NFTs are listed, purchased, and sold using cryptocurrency on blockchains. This means that consumers must understand how to open and use a cryptocurrency wallet. However, things are improving.

There are now mobile app-based user experiences that do not require understanding of blockchain or cryptocurrency to create, sell, or buy NFTs. There are platforms available that allow brands and businesses to establish and manage NFTs for a range of marketing goals. Marketing and brand executives can assist brands in providing a consistent and seamless NFT experience to their customers.?

ngageN is the perfect example for such a platform. It is an NFT marketplace that allows brands to connect with a new generation of audience that place a higher value on their online identity than their offline identity. ngageN is the first platform that leverages NFTs to create brand engagement. With ngageN you don't have to worry about the Crypto hassle because all transactions are carried out in INR.?