How brands can attract Gen-Z in Nepal with @Youtube

As a brand manager, connecting with Gen Z is no longer an option—it’s a necessity. By 2030, 75% of ASEAN consumers will be Gen Z and Y, and YouTube is their go-to platform. With 93% of Gen Z on YouTube, and 79% watching daily, understanding how to engage this dynamic and discerning generation is critical for your brand’s success. Here's what you need to know to stay relevant and win over Gen Z on Youtube with 6 key mantra's.

1. Attract Their Attention—Fast

Gen Z’s attention span is shorter than ever, and they are easily distracted. To capture their interest, your content needs to cut through the noise immediately. Leverage trending content, like #K-pop or #viral moments, and focus on short-form content to engage them quickly. But don’t forget about long-form content either—it still holds value for more in-depth connection and education.

2. Authenticity Isn’t Optional—It’s Essential

Gen Z sees through inauthenticity. Raised in a world of misinformation, they’re naturally skeptical. They demand authenticity—they want to see real people and relatable stories that align with their everyday lives. Brands that can drop the corporate facade and show their human side will earn their trust. Look at creators like Emma Chamberlain, who embodies the raw, unfiltered approach that resonates deeply with Gen Z.

3. Credibility Drives Conversions

When it comes to buying decisions, Gen Z trusts peer reviews and authentic feedback over polished advertising. YouTube plays a critical role in their purchase journey—80% of Gen Z in Malaysia and Vietnam say YouTube influences their buying choices. To gain credibility, incorporate user-generated content, customer reviews, and genuine product demonstrations. The key here is transparency—Gen Z won’t just take your word for it, they’ll look for proof from their peers.

4. Personalization is a Must

To truly connect with Gen Z, your brand needs to be highly personalized. This generation expects content that speaks directly to their individual interests. Their top passions include music, gaming, technology, and food, so align your messaging and product offerings with these areas. The more relevant you are to their lifestyle, the more engaged they’ll be.

5. Loyalty is Harder to Earn—but Worth It

Gen Z is not naturally loyal to brands—loyalty is built and earned. However, once you’ve secured their trust, the rewards are significant. 59% of Gen Z trust brands they’ve grown up with. This means you need to start building that relationship early and consistently maintain it through meaningful interactions. Show them you understand their values, and they’ll stick with you.

6. Involve Them—Don’t Just Market to Them

Gen Z isn’t content with being passive consumers—they want to participate. This generation is drawn to co-creation and collaboration. They’re already making memes, taking part in challenges, and creating user-generated content. Your brand has an incredible opportunity to tap into this trend by inviting them to create content alongside you. Whether it's through interactive campaigns or branded filters, Gen Z wants to be a part of your brand story.

If your brand isn’t already taking these steps, it’s time to rethink your strategy. Gen Z demands more from brands—they want authenticity, personalization, and the opportunity to engage. Are you ready to meet their expectations and build lasting relationships on YouTube? Connect with us Mediam Group by Aleph in Nepal and we will be able to help you reach Gen-Z on YouTube

Let’s talk about how we can make your brand stand out to Gen Z! #GenZMarketing #YouTubeForBrands #AuthenticityMatters #BrandLoyalty #DigitalEngagement