How branding affects Human Psychology: The Power of Brands???

“Understanding the Science Behind How Brands Influence Our Minds”

Do you know that brands like Nike, Coca-Cola, and Apple can literally influence the way you think and even your feelings? ??

And this is because branding influences the way our brains work!

But the scientists have researched how brands make people feel, finding some interesting facts. Today, we're going to discover how brands use some special tricks to make people like, trust, and be loyal to them. ??

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1. First Impressions Happen Fast??

?Scientists claim that people make their mind up as to what they think of something within only 7 seconds of seeing it. The second you spot a brand's logo, colors, or design, your brain makes its mind up super quickly!

?If you notice bright colors or fun shapes, your brain might think, "That brand is exciting!"??? That's why first impressions are super important for brands.

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2. Emotional Connections Stick ??

Did you know that 95% of what we decide is based on our feelings? ??

That's what Harvard University scientists found. What it means is that brands make people feel good so that they can always stay in their minds. For example, Apple makes people feel creative, cool so that they want to keep on buying. When you feel happy about a brand, you tend to be loyal to it! ????

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3. Stories Make Brands Easy to Remember ??

Our brains love stories. ?? A Princeton University study showed that our brains literally connect with the person telling the good story when we hear it. Brands use stories to help us understand them better. For instance, when you hear how Disney brings magic and happiness, you will remember it because of the story. ??

? That is why brands tell stories—to stay in your mind for a longer period.

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4. Consistency Builds Trust ??

The more often a brand does something, the more likely it is to be trusted. Brands whose message, colors, and actions remain constant make the people feel safe and know what's coming. Imagine your favorite snack if its taste changed every time. That would be weird, right? Brands that are very constant make people believe in them because they don't change.

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5. Colors Affect Your Mood ??

Did you know that colors can change your mood? ?? Science shows that color increases brand recognition by 80%! Each color makes you feel a different way. For instance, blue is calm and trustworthy, red is exciting????. That's the reason why brands carefully choose their colors to fit their personality and the feeling they want you to have at a particular time.

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6. People Trust What Others Like ??

Did you ever want something only because your friends had it? ?? This phenomenon is called “social proof”, and scientists say that's one big part of how we make decisions. Research shows that people believe more in the brand if good reviews are seen or if friends like the brand. If we are seeing that other people also like something, then it would make us feel that too; it's the smart thing to do. ?

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7. Brands Have Personalities ??

Brands can be a personality, just like human beings can. Some are funny ??; some are serious ??, and others are more adventurous ???. Research indicates that the more a brand's personality squares up to how you see yourself, the more likely you will like and hold on to the brand. For example, if you are a sporty person, you could like Nike because their brand calls for being strong and active. ??♂???

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Final Thoughts: Why Branding Is Strong? ??

Branding, after all, is not about selling things, but about making people feel certain ways. Science reveals that things like colors, stories, and the first impressions of something all affect the way people feel about brands. When a brand makes you happy or excited, you remember that, and you want to keep buying from them. That's how branding connects to our brains and why it's so powerful! ????