??♀?How to Brand Yourself on LinkedIn

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LinkedIn is the largest business-oriented networking website geared specifically towards professionals. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media.

LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections, not only is your profile the first professional impression of you when recruiters and employers use LinkedIn to search for candidates but it also demonstrates credibility in your industry and highlights your achievements. Many people still underestimate the importance of LinkedIn in their job search and are sometimes reluctant to embrace social media.

LinkedIn is a very powerful social media platform that allows you to easily interact with your peers, colleagues, and those from other industries. It is also a great way to network with people that are in different parts of the world. This unique platform gives you the opportunity to know people at work and find out what they do for a living.

Things to keep in mind while creating the right Profile on LinkedIn

1. Be Relevant: The first thing you need to remember is that the more relevant information you can provide, the better. You do not want to fill your profile with information that is irrelevant. You should provide information that is directly related to the industry you are in and the position you are applying for.
2. Avoid Redundant Information: It is also important to stay away from filling your profiles with frivolous information.
3. Review each piece of Information: When you have finished with your profile, make sure that you look it over carefully. Checking it over for any errors or red flags is an excellent first step. You can save yourself a lot of headaches by checking the background of the account as well as the history of your postings. While it is important to have an accurate profile, having information that is out of date is less so.
4. Make sure to Include Contact Information: As part of the preparation process, it is important that you look over the contact information for each individual posting that you make.
5. Make it Official & Public: Once you have all of the information that you need to get started building your profile, it is time to start putting it to use. Most LinkedIn users will not see your profile until they join your network. If you do not wish to have your profile immediately visible to all of your contacts, you can arrange for it to be made visible after you have been given access to it. Many people choose to have only their contact information posted upon joining their networks. Others opt to make their profiles private to only those who have the login information associated with the network.

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