How to brand yourself as a creator!

Why do you drink Coca-Cola over Pepsi? Or wear Converse over Nike? (Or vice versa … or, neither lol)?

The point is that everyone has a preference for a brand!

Something about their style, values, or ethics - something that draws us to a brand and keeps us there.?

So today, Voice Acting Tips by Voice123 explores strategies for branding yourself as a creator.?

“There is no space for the “fake it until you make it”? attitude. From your truth comes your audio/visual brand presentation, website, demos, logo, business cards, photos, etc. Continue to define your brand through your work ethic, interpersonal skills, and willingness to do what it takes to deliver the best possible performances.” - Joan Baker, VP of Sovas ?

How to brand yourself as a voice actor

1. Create a professional demo reel ??

Your demo or sample reel is like a sonic business card, so make it high-quality and diverse. Showcase your versatility with samples from commercial spots to character voices. Remember, it's not just about what you say but how you say it.

2. Define your USP ??

What makes you stand out as a voice actor? Are you the go-to for quirky character voices? Or perhaps your warm, authoritative tone is perfect for narrations? Whatever it is, make sure it’s front and center in your branding.

3. Build a voice over portfolio ???

Think of your portfolio as a digital storefront where potential clients will get their first look at your voice over talent. Set up a voice actor website or sign up for a free profile on Voice123 . Include your best samples, demos, resumes, client testimonials, and contact info.?

4. Optimize for SEO ??

Keywords are your best friends, so use relevant voice acting terms on your website and social media to optimize your samples . Think like a client: what search terms would they use to find you??

5. Network within the industry ??

The voice over world thrives on connections. Attend VO events, join forums, and participate in online communities. These interactions can provide industry insights and lead to voice over jobs and collaborations.?

6. Keep improving your skills ??

Stay ahead of the curve by learning new ways to make your voice sound better . Attend workshops, take online courses, and keep up with industry trends to improve your voice acting skills.?

How’d you brand yourself with social media?

1. Leverage different platforms: Use your social media profiles to share your work. Cross-promote on different platforms to make your online presence as dynamic as your voice.

2. Engage with your audience: Social media is a two-way street, so respond to comments and engage in conversations to build a loyal community and increase your reach.

3. Post consistently: Regular posting keeps your audience engaged and informed. Aim for 3-5 posts per week and keep your content fresh and interesting.

4. Use AV content: Blend visual elements like behind-the-scenes photos or video snippets with your audio samples to keep your audience engaged.

5. Monitor your performance: Use analytics tools to track what type of content resonates with your audience and adjust your strategy accordingly.?

As a last piece of advice:

Are you trying to connect with existing clients or increase followers? Whatever your goal, remember to define your focus and create a branding content strategy.?

And if you have any questions - reach out to our Customer Success team at [email protected] ?

Stay tuned for more tips to keep your voice at the top of its game!?

Chris

Content Lead at Voice123