?? How This Brand Doubled Its Pinterest Revenue
Happy Sunday, Metricooler!?
So, Apple just announced a new iPhone; nothing too exciting in there, right? However, it’s the perfect excuse to throw it back to 2007 and watch Steve Jobs introduce the very first iPhone. Seriously, the vibes at that tech conference were truly unmatched.?
Also, Jackie Sinclair is hiring a social media manager, and guess what? The ideal candidate must be a savvy Metricool user ?? Are you interested in the role, or do you know anyone who might be a good fit? Check it out:
And now, let’s dive into this week’s email ??
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What We’re Cooking This Week
?? How to Manage a Social Media Crisis in 8 Steps?
?? A Post Format Idea You Can Steal—A Launch Post That Works
??? 5 Can’t-Miss Social Media News
?? Creative Spotlight: Freemans’ Pinterest Strategy To 2x Revenue
?? How to Manage a Social Media Crisis in 8 Steps?
Let’s hope you never need this, but when it comes to social media, it’s always better to be prepared.?
Crises can hit when you least expect them, and knowing how to manage them is key to protecting your brand’s reputation.
From negative reviews to more severe incidents, we’ve got your back with practical advice to help your team act fast, stay calm, and keep your brand’s image intact.
Because a solid crisis management plan isn’t just a nice-to-have—it’s a must.
??♀? CRISIS, WHAT CRISIS? ??♀?
?? A Post Format Idea You Can Steal
Exclusive content for email subscribers! ?? Join our email list for free and never miss out on insider tips, updates, and more.
?? Social Media News You Can't Miss
Snapchat Adds AI Text-to-Video Creation
Snapchat is rolling out a new feature that lets users create short videos from text prompts. Enter something like “rubber duck floating” and Snap’s AI will generate a video for you.
This feature puts Snapchat ahead of Meta and TikTok in AI-driven video creation. For social media people, it opens up new creative possibilities to quickly produce engaging, customized content—something that could revolutionize the way you generate videos if it expands to all platforms.
Threads Now Supports 20 Photos and Videos per Post
Following Instagram's recent carousel update, Threads users can now add up to 20 photos or videos in a single post. This expands your posting options and makes it easier to cross-post from Instagram.
TikTok Ban Public Support Declines
Public backing for a U.S.-wide TikTok ban has dropped significantly—from 50% in March 2023 to just 32% last month. As ByteDance appeals the ban, this shift in sentiment could play a key role in the legal battle.
领英推荐
And New ByteDance’s App, Lemon8, Surges
As TikTok heads to court, ByteDance’s other app, Lemon8, climbs to No. 10 in the U.S. App Store. Heavy ad spending and influencer marketing have boosted downloads, especially in the U.S.
Described as a ‘Pinterest on steroids,’ Lemon8 is emerging as ByteDance’s potential backup if TikTok is banned. It might be a good idea to keep an eye on this platform as it could offer new opportunities for creators and brands looking to engage with U.S. audiences.
New Meta Ad Tools to Boost Your Holiday Sales
Facebook and Instagram advertisers can now leverage these new features in their campaigns:
1. Highlight promo codes in Ads
2. Reminder ads linked to brand’s mobile app
3. Ability to add multiple site links to carousel ads
4. Ability for advertisers to shows ads to people most likely to shop in-store + highlight nearby locations
5. Ability to show ads to people interested in a location
Turn Your Notes Into Mini Podcasts With Google’s New Tool
NotebookLM’s new feature turns your text-based content into AI-hosted audio discussions. It’s like having a mini-podcast of your content ready to download and share.
Want to try podcasting? Increase your posting frequency? This could be an easy way to repurpose your content and start reaching audiences through audio—no complex setup needed.
?? Creative Spotlight: Freemans’ Pinterest Strategy To 2x Revenue
Freemans is a UK-based online fashion and home retailer known for its wide range of affordable clothing, accessories, and homeware. They have a strong presence on social media, with over 20,000 followers on Pinterest .?
The brand has nailed its Pinterest strategy by using seasonal boards and aligning its content with trending topics like athleisure, coffee accessories, and more.?
In a year, they’ve doubled the number of clients and revenue directly attributed to Pinterest.
They create specific boards around colors, clothing types, and seasonal themes, making them incredibly targeted and relevant to people's search.?
How can you do the same:
1?? Leverage seasonal trends: Pinterest provides amazing seasonal reports about emerging trends. Staying on top of these can help you stay ahead of the curve. We just shared their latest release on LinkedIn and Instagram.
2?? Segment your content: Create boards or content categories around specific trends, seasons, or product types to keep your audience engaged. Instead of “Women’s Clothing,” try breaking it down into more specific topics, like “Swimwear,” “Cozy Autumn,” or “Christmas Jumpers.”
3?? Timing is everything: Use Pinterest’s trend data to plan your campaigns for when interest peaks. As their Head of Media Optimisation, Esther Hughes , said, “Retail is all about timing, and Pinterest Trends helped us connect with our audience to show them products they’d love when they were most interested."
Okay, Metricooler, catch you next Sunday!
With love,?
David Bustos Fernández from Metricool ??