How BPCL is Reenergizing Business with Digitalization

Customer centricity has emerged as the north star for many energy companies today, with brands aggressively leveraging digitalization for enhancing client trust, convenience and personalization.

?The pandemic prompted Bharat Petroleum Corporation Ltd to accelerate its digital transformation journey, in order to ensure on-demand delivery, and understand customer needs better.

?In an insightful conversation with Hari Shankaranarayanan, Managing Director and Lead – Energy, Accenture in India, Peethambaran Thankappan, Executive Director (IS & Digital Business), BPCL, explains how India's second-largest energy company digitally reimagined its country-wide sales and distribution network to gain real-time visibility into customer touch points.

?The initiative, named Project IRIS, enabled BPCL to effectively harness analytics, ai, cloud, IoT and other technologies for addressing customer concerns around price, quantity, quality, etc. in a transparent manner, and delivering a consistent experience across its nearly 20,000 retail distribution outlets.

?The success story also highlights how companies can orchestrate a win-win combination of people, processes and technology to design and implement their digital transformation programs, and in turn, achieve business transformation…Read more

News and Views

GRPC 2022: Focus on Agility, Innovation and Sustainability

The oil and gas industry is seeking to sustain business growth in conventional fossil fuels, while pursuing an ongoing transition to “green” energy sources. This calls for enhanced agility and innovation around downstream operations. A panel discussion on the theme of agility and innovation for downstream resilience, sustainability and excellence moderated by Accenture’s Hari Shankaranarayanan at the recent Global Refining & Petrochemicals Congress (GRPC), deliberated on potential pathways for companies to revamp their operating models… Watch now

Slow and Steady Won’t Win the Race

The global energy transition is facing significant challenges amid environmental, macroeconomic and geopolitical shocks. The World Economic Forum’s Fostering Effective Energy Transition 2022 Edition, developed in collaboration with Accenture, delivers six key insights into why—and how—this transition should be expedited. Supply-side interventions and demand-side efficiencies will have to be augmented, and regulatory frameworks that reinforce the transition will be essential… Read more

Accenture in India Wins ‘Digital Transformation Partner of the Year’ Accolade

Accenture India’s energy industry team was recently recognized as the ‘Digital Transformation Partner of the year’ at the Downstream India Excellence Awards 2022 by Global Refining and Petrochemicals Congress (GRPC), a leading international forum for industry stakeholders… Read more

The Energy Industry’s Supply Chain Dilemma: Collective Pain Calls For Collective Action

Oil and gas companies today must come together to address persistent and growing supply chain hurdles, instead of pursuing old tactics like rethinking procurement workflows or renegotiating contracts with suppliers, says Muqsit Ashraf, who leads Accenture’s global energy business. For example, the industry could aggregate demand for equipment and other supplies to improve energy availability and efficiency, Ashraf points out…Read more

Energy Transition on Demand

As the energy industry fast-tracks its transition toward a low-carbon value chain, and pursues digital transformation in tandem, utilities will need to reimagine their customer relationships. Accenture’s New Energy Consumer research, based on a global survey of over 500 senior industry executives, highlights how energy providers must adapt continually to provide new value to customer experience… Read more

Accenture is ready to help as you begin to re-imagine your customer relationships. If you’d like to know more about how we can partner with you in your digital transformation journey, please feel free to contact us. Thank you!

#Energy #DigitalTransformation