How Bournvita Helped Improve Kids’ Daily Nutrition?

Hello Partners,

I hope you’re doing well.

You may have seen my previous newsletter, in which I highlighted just how powerful Fitterfly’s Food Database is. Today, I want to introduce you to something built on this robust foundation, Fitterfly’s Nutrition API and Analytics API.

These tools take things a step further, helping your brand easily offer personalized health and nutrition solutions to your consumers. They make it simple for your customers to make smarter food choices and stay on top of their health every day.

Let me quickly break them down:

What Are Fitterfly’s Nutrition API & Analytics API?

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Fitterfly’s Nutrition API ?contains a rich, reliable library of over 37,000 foods sourced from trusted data sets like the IFCT1?and the USDA2. It provides all the nutritional details your consumers care about - calories, macronutrients like protein, fats, and fiber, and over 200 micronutrients such as Vitamin D2, Iron, Calcium, and Zinc. Each food item comes with precise serving sizes and portions, making it easy for users to track their intake.? The API also supports various dietary preferences, including vegetarian, vegan, pescetarian, and more, ensuring personalized and relevant data for all consumers.

1. IFCT - Indian Food Composition Table, 2017.

2. USDA - United States Department of Agriculture.

The Analytics API

This goes further by analyzing food consumption over time and comparing nutrient intake to recommended dietary allowances (RDA). These RDAs are tailored for different demographics, such as toddlers, pregnant women, or individuals with health conditions like diabetes or obesity. Our API provides personalized insights, helping your consumer identify where their diet falls short or exceeds recommendations, and offers actionable advice to meet their health goals.?

Together, these APIs will help your brand offer consumers a simple, personalized way to track, manage, and improve their diets based on their lifestyle and health needs.

Together, these APIs will help your brand offer consumers a simple, personalized way to track, manage, and improve their diets based on their lifestyle and health needs.

Know More About These Analytics API

Now that you know what our APIs can do, let me share how they made a big difference for Mondelez and their iconic brand, Bournvita.

How Did Bournvita Help Parents Improve Their Kids' Nutrition?

Many parents struggled to know if their kids were getting enough essential micronutrients in their meals, such as Vitamin D2, Iron, Calcium, and Zinc. Mondelez wanted to help parents ensure their children get the proper nutrients daily. So, how could they make it easier for parents to track and improve their children’s nutrition?

What Was the Solution?

Mondelez partnered with Fitterfly to create the Bournvita NutriCheck using our Nutrition API and Analytics API. This tool allowed parents to easily log their child’s meals and get instant feedback on how their kid’s nutrition was compared to the recommended dietary allowances (RDA) for kids.

The tool didn’t just stop at tracking. It also showed parents how adding just 2 scoops of Bournvita to their child’s daily intake could significantly improve their overall nutrition score, especially for key vitamins and minerals.

What Were the Results?

Parents loved it!?

The Bournvita NutriCheck made it easy for them to track meals and understand the real nutritional benefits of Bournvita. Powered by Fitterfly’s Nutrition and Analytics APIs, the tool analyzed every meal's nutrients, compared them to RDAs, and provided personalized insights on how Bournvita filled key nutritional gaps, like Iron and Calcium.

By demonstrating clear improvements in nutrition, parents could see real, data-driven benefits. This helped build trust and confidence in both the tool and the brand. Here’s what Mondelez achieved:

? Increased Awareness: Parents learned more about the importance of key nutrients and how Bournvita fits into their child’s diet, all through precise data.

?? Higher Engagement: The user-friendly tool, backed by data, kept parents coming back to log meals and track Bournvita’s impact.

?? Strengthened Brand Trust: By clearly showing the benefits of Bournvita with data-backed insights, Mondelez reinforced its commitment to providing nutrition.

Click below to experience our Nutrition and Analytics API in action:

This is just one way Fitterfly’s APIs can transform your brand’s approach to nutrition.?

Ready to see how it can work for your brand??

Contact Anjali Ramnath, our Enterprise Head, at [email protected] for a demo.

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