How to Boost Your Website's Conversion Rate with Usability Testing

How to Boost Your Website's Conversion Rate with Usability Testing

Have you ever heard of usability testing??

It's a process that helps you understand how people use your website and find any issues that might be confusing or frustrating for them.?

When you do usability testing, you ask people to do things on your website and record any problems they have. The goal is to make sure users can find and understand information and complete tasks easier.

Take my grandfather for example... do you think he's finding this site mobile site easy to use?

He's not actually my grandfather... you get the point.

And while we're here it's important to note that usability testing is different from A/B testing. A/B testing is when you compare two versions of a website to see which one works better and A/B tests are usually done on a live website with people who don't know they're part of a test.?

Whereas, usability testing can be done in person or online, and it usually involves a smaller group of people. It can also give you valuable insights into emotional responses and find issues that A/B testing might miss.

So, why is usability testing important??

Well, imagine you have a website that you think is the best thing since sliced bread...

But when you watch real people use it, you realize that it's actually pretty confusing and frustrating.?That's where usability testing comes in.?It gives you a chance to see how real people use your website and find out if there are any issues that need to be fixed.

But usability testing isn't just important before your website goes live.?You can also do it during the design phase to make sure you're on the right track.?This can save you a lot of time and money in the long run because you'll be able to fix any issues before your website is even built.

So, how do you conduct a usability test??

The first step is to create a plan.?This should outline what you're trying to figure out and how you're going to do it.?

Then you'll need to recruit some testers.?These can be friends, family, or even strangers. Just make sure they're representative of your target audience.

Next, you'll need to give your testers specific tasks to complete on your website.?These tasks should be achievable within a reasonable amount of time, and they should be related to the goals of your website.

For example, if you have an online store, you might ask testers to find a specific product and add it to their cart. As the testers complete the tasks, you'll want to use a script to guide the test and take notes on their actions and comments. This will help you understand what they're thinking as they use your website.

After the test is over, it's time to analyze the results.?Look for patterns in the data and use them to make improvements to your website. This could mean updating the layout, changing the language or images, or adding new features. But here's the thing: usability testing can be time-consuming and a little overwhelming if you're not sure what you're doing.?

That's why it might be a good idea to hire a professional usability testing expert to help you out.?They have the expertise and resources to conduct in-depth testing and provide you with valuable insights that can help improve the user experience on your website.

In conclusion, usability testing is a crucial process that can help you identify and fix issues on your website. It's different from A/B testing and can provide valuable insights into emotional responses and quickly identify issues. While you can conduct a usability test on your own, it might be a good idea to hire a professional service to make the process easier and more effective.

So, don't wait any longer – start usability testing today and watch your website soar!