How to Boost Your Revenue by 20% (Minimum!) in Just 4 Months
2023 is going to challenge your brand. ??
eCommerce sales slowed after the pandemic, and retail sales decreased at the end of 2022.
According to USA Today, these trends may continue, thanks to inflation and rising interest rates.
Oh, and March saw the biggest banking collapse since 2008, so there’s that.
The pain point for you? ?? Consumers and brand shoppers alike are tightening their budgets.
So it’s more vital than ever to reinforce your internet marketing processes.
That way, you’ll ensure that you’re attracting your most qualified and sales-ready leads.
How do you do that? ??
In this article, we’ll reveal:
Top 4 Expert eCommerce Strategies to Increase Sales by 20%
1. Marketing automation boosts sales revenue by over 30%, on average.
(source: WebFX)
Streamline your marketing efforts and increase your revenue by over 30%, on average, with marketing automation tools. These empower you to automate repetitive tasks, such as email campaigns, social media posts, and lead scoring.?
This saves you time and resources while improving the effectiveness of your marketing campaigns. For example, marketing automation simplifies the personalization of your marketing efforts based on customer behavior and preferences.
2. The average CPC for retargeting ads is half the cost of search ads.
(source: WebFX)
Paid search is an effective way to drive traffic to your e-commerce site, but dynamic retargeting is vital for converting more visitors into customers. Dynamic retargeting displays ads to visitors who have previously visited your site, encouraging them to return and make a purchase.?
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Additionally, using levels of awareness in your paid search campaigns empowers you to target customers at different stages of the buying cycle. This marketing personalization further increases the likelihood of a sale.
3. Cold emails boast an average open rate of 44% and CTR of 3.67%.
(source: QuickMail)
Cold emails are a powerful tool for B2B businesses in particular, with an average open rate of 44% and a click-through rate of 3.67%. Reach potential customers and generate more leads by prioritizing relevance, timing, and — of course — personalization.
Craft email copy that resonates with your audience and highlights how you can solve their problems. Furthermore, ensure that your emails are concise and direct. Avoid lengthy messaging that may bore your recipients or cause them to lose interest.
4. AI chatbots boost lead generation volumes by over 20% for B2B marketers.
(source: HubSpot)
Artificial Intelligence (AI) maximizes your revenue by optimizing and accelerating your e-commerce operations. Implement AI tools to automate routine tasks, analyze data, and provide insights into your target audience's behavior.?
For example, chatbots are automated messaging software that can communicate with customers and prospects in a conversational way. Deploy these to greet customers on your website, provide them with product recommendations, and answer their questions in real-time.
This increases engagement, improves customer satisfaction, and generates more leads and sales. However, according to HubSpot…?
Only around ? of B2B marketers earn these results.
This reveals the importance of ensuring that your marketing team is experienced and skilled with AI technology. Just as your clients expect you to resolve their challenges with your expertise, collaboration with experts may be necessary for maximizing your ROI.?
Don’t lose your revenue to those competitors who aren’t afraid to ask for help.
Execute Expert Strategies to Boost Your Sales with Optimum7
To boost your revenue by at least 20% in four months, automate your marketing, retarget at different levels of awareness, conduct cold email outreach, and leverage AI solutions.
Or, better yet, delegate those tasks to a team of experts that actually enjoy them!
Discover how B2B brands benefit from advanced targeting on The Optimum7 Blog.
To learn how experts would execute these strategies for your brand, speak with my internet marketing pros today!
And subscribe to The Optimum7 Letter for more insider insights into the dynamic world of e-commerce development and marketing.