How to Boost your Product Launch with Live Streaming in 2024

Launch day ? Crush them with live streaming for your big reveal.

We have written this article to discover how to do product launch with live streaming to maximize audience reach. Brands are already doing it, So are you ?

What Makes Live Streaming So Effective?

• Statistics show that 73% people prefer learning new products from short videos.?
• 88% people say that they are convinced to buy a new product by watching a brand’s video.
• Audience can watch your live stream whenever and wherever they like.
• Facebook Live drives more engagement, with more shares, likes, and comments, with a larger reach.

How can you Choose the Right Platform for Live Streaming for your Next Product Launch?

The choice of platforms matters. You have to match the product with the right audience if you want the product launch to be successful.

Platforms with the Broadest Reach

When you want live stream of your product, you want to stream to the platforms that are specialized and have the wider audience. The go to choices are:

• Facebook Live — This is the go to platform when you want the biggest reach in the most countries, as well as globally.
• YouTube — The largest platform for on demand video. Owned by Google, it’s a great choice for organic and paid advertising.
• Twitter — The social network where audiences like to communicate with brands. A perfect choice to have a communication.

For Business and Events

• LinkedIn Live — The favorite platform for B2B marketers. It’s a great platform to engage with your professional network.
• Instagram Live — The fact is that Instagram is so influencer-heavy means you’ll have no trouble finding one to live stream your event on the platform.

Tips for a Great Product Launch

You can live streaming your product launch to one website or several of them . The product launch will need your all if you want it to be successful. It doesn’t start when the cameras start rolling. It doesn’t stop when they stop. Here are some tips for the pre, during and post product launch.?

Things to do Before the Product Launch

• Prepare your brand ambassadors. Influencers, journalists and leaders can do an incredible job in creating buzz for the product launch.
• Warm up your audience. Create a pre-launch campaign in social media to boost awareness. Also, send pre launch materials to the press and influencers.?

Things to do During the Product Launch

• Go all-out. Your launch is an event. Give it the production value it deserves, alert the media and get the head of the company involved.
• Pick the right platform for your audience, and customize your message to maximize the reach and impact of your stream.
• Give exclusive access to people who watch your live stream.
• Give discounts to people who answer questions about your product. Improve audience engagement and boost sales.

Things to do After the Product Launch

• Start an upselling campaign and try to sell them something else.
• Follow up on your leads. You shouldn’t wait too long before you start your remarketing campaign.
• Take your customers feedback into account for future offers. Develop a reward program to boost loyalty. Make customers feel valued.

Use the video from the live stream. Most platforms will save the video for you. You can publish an edited the version online.

With product launches, every preparation you do will affect the event and the post-event period. Start thinking about the launch early, and go at it like a champ from day one.

Conclusion

When it comes to making your product launch a successful, give that boost to go from good to great, live streaming is the best option. It’s affordable and effective.

Think about the product you want to launch and how much it matters to your business. Success rides on a good launch and strong early sales. This is something marketers, salespeople and businesspeople have in their mind’s. Follow every tip and best practice to ensure your product launch runs great results.

And remember — if you’re doing it only on one platform, you’re not serving yourself or your audience. When it comes to live streaming your new product launch, the way to do it right is with Restream.

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