How To Boost Your Portable Storage Business During College Move-Out
As a portable storage business owner, you know that peak seasons bring high demand for storage solutions. The college move-out season is, without a doubt, a prime oppritunity to boost your business by catering to students who need a temporary place to store their belongings between school years. With strategic marketing and partnerships, you can make your facility the go-to storage option in college towns.
Why Portable Storage Containers Are Ideal For College Move-Out
Every year, students rush to empty their dorms, often struggling to find a nearby place to store their belongings during the summer. Instead of trying to take everything home, students seek convenient, affordable storage options close to campus. Not only do your portable storage units offer the perfect solution, but they also provide security, flexibility, and easy access.
College move-out presents a lucrative opportunity for portable storage business owners. After all, by offering student-friendly solutions and implementing targeted marketing strategies, you can establish your business as the preferred storage provider in college towns.
In 2024, a significant portion of college students, around 40% moved away from home, with some students opting for out-of-state institutions while others chose to stay local.
4 Ways to Boost Your Portable Storage Business
To capitalize on this seasonal demand, here are some strategic ways to attract student renters and grow your business:
1. Partner with Universities for Summer Storage Deals
Colleges and universities aim to simplify student transitions. Negotiate a partnership with local schools to offer on-campus or nearby storage solutions. By providing exclusive summer storage programs, you can ensure long-term rental agreements and a steady stream of business year after year.
2. Advertise Where Students Are (Hint: NOT Facebook!)
Traditional advertising methods don't always reach college students. Instead of relying on Facebook or print ads, focus on TikTok, Instagram and campus bulletin boards. Create engaging videos highlighting how easy and convenient portable storage solutions are. Moreover, collaborate with student influencers to amplify your reach and drive organic interest.
3. Promote Shared Rentals Among Students
Many students do not need an entire storage unit. Encourage them to split a rental with roommates or friends, making storage more affordable and accessible. Highlight this cost-effective option in your marketing materials to appeal to budget-conscious students.
A smart way to gain visibility while giving back is to donate a portable storage container to the university. Schools can use it for campus events, student organizations, or emergency storage needs. Your company's logo on a donated unit provides free advertising while positioning your business as a trusted community partner.
Maximize Revenue: Preparing for Move-Out & Beyond
Seasonal demand, like college move-out, is an excellent opportunity for portable storage businesses. With the hustle of moving out of dorms or apartments at the end of the school year, students face a challenge when it comes to storing their belongings temporarily. Those who plan and market can turn these temporary storage needs into long-term customer relationships.
Portable storage units offer a versatile and practical solution for college students who frequently find themselves on the move. Whether it is between semesters, while studying abroad, or transitioning to a new living situation, these students need reliable, easy-to-use storage solutions. Portable storage units allow students to store their belongings in a secure, convenient location, freeing up space in their apartments and dorms while they figure out their next move.
Capitalize on Season Surges with Marketing Strategies
Businesses can capitalize on these seasonal surges by offering tailored services like flexible rental periods, discounts for early bookings, or package deals with moving services. By engaging with college students and catering to their unique needs, portable storage businesses can establish a connection that may lead to repeat customers, whether for future moves or as they transition into the workforce or home ownership.
Strategic marketing campaigns can build awareness and drive demand. Some examples of this are collaborating with universities, promoting social media contests, or offering student discounts. Partnering with student organizations or offering discounts to alumni can further establish a brand's reputation and visibility within the college community. This makes you the go-to solution for storage needs beyond just the move-out season.
By positioning portable units as a hassle-free, flexible solution, businesses can tap into a market that has recurring seasonal demand. This all translates to long-term customer relationships and sustained growth. Ensure you have enough inventory before the move-out rush - contact Boxwell today to order your new portable storage containers and maximize your seasonal revenue.