How to Boost Your Organic Traffic with a Knowledge Base

Organic traffic is the lifeblood of any online business. It refers to the visitors who come to your website from search engines like Bing, Google, or Yahoo. Organic traffic is valuable because it indicates that your website is relevant and authoritative for the keywords and phrases that your potential customers are searching for.

However, generating organic traffic is not easy. It requires creating high-quality and informative content that matches the search intent of your audience. Content is the key factor that determines your website ranking and visibility on search engines.

But how can you create enough content to satisfy the ever-growing demand of your audience and the search engines? How can you ensure that your content is engaging, useful, and optimized for SEO?

One of the most effective solutions is to create a Knowledge Base or FAQ section on your website.

What is a Knowledge Base?

A Knowledge Base is a collection of articles, guides, tutorials, FAQs, and other types of content that provide answers to the most common questions and problems that your customers or prospects may have.

A Knowledge Base is not only a helpful resource for your existing customers who need support or guidance, but also a powerful tool for attracting new visitors who are looking for information or solutions related to your niche or industry.

A well-developed Knowledge Base can showcase your expertise and authority in your field, as well as provide value and convenience to your audience. It can also help you rank higher on search engines for specific keywords and phrases that are relevant to your business.

How to Create a Knowledge Base that Drives Organic Traffic

Creating a Knowledge Base is not a one-time task. It requires planning, research, writing, editing, and updating. Here are some steps that you can follow to create a Knowledge Base that drives organic traffic to your website:

1. Identify Content Topics

The first step is to identify the topics that you want to cover in your Knowledge Base. You can start by brainstorming the questions and problems that your customers or prospects may have about your products, services, industry, or niche.

You can also use tools like Bing Webmaster Tools or Google Search Console to find out what keywords and phrases people are using to find your website. This can give you an idea of what topics are popular and relevant to your audience.

Another way to find content topics is to look at what your competitors are doing. You can analyze their Knowledge Base or FAQ section and see what kind of content they are providing. You can also use tools like Bing Site Explorer or Ahrefs to find out what keywords they are ranking for and what kind of traffic they are getting.

2. Conduct Keyword Research

Once you have a list of content topics, you need to conduct keyword research to find out the best keywords and phrases to target for each topic. Keyword research is the process of finding out what words and phrases people are using to search for information or solutions related to your topics.

Keyword research can help you optimize your content for SEO and ensure that it matches the search intent of your audience. It can also help you find out the level of competition and difficulty for each keyword, as well as the potential traffic and conversion rate.

There are many tools that you can use for keyword research, such as Bing Keyword Planner, Google Keyword Planner, Moz Keyword Explorer, SEMrush, or Ubersuggest. These tools can help you find out the following information for each keyword:

• Search volume: The number of times people search for a keyword in a given period.
• Competition: The level of difficulty or competition for ranking for a keyword.
• CPC: The cost per click or the amount advertisers pay for each click on their ads for a keyword.
• SERP features: The special features or elements that appear on the search engine results page (SERP) for a keyword, such as featured snippets, images, videos, maps, etc.
• Related keywords: The keywords that are similar or related to a keyword.

You should aim to find keywords that have high search volume, low competition, high CPC, and relevant SERP features. You should also look for long-tail keywords, which are more specific and less competitive than short-tail keywords.

For example, if you are writing an article about how to choose an umbrella company as a contractor, you may want to target keywords like:

• How to choose an umbrella company
• Best umbrella companies for contractors
• Umbrella company vs limited company
• Umbrella company fees
• Umbrella company calculator

These keywords are more likely to attract qualified visitors who are interested in your topic and have a clear intent.

3. Structure Your Knowledge Base

The next step is to structure your Knowledge Base in a way that is easy to navigate and understand for your audience. You should organize your content into categories and subcategories based on the topics and keywords that you have identified.

You should also create a clear and intuitive navigation system for your Knowledge Base, such as a menu, a search bar, a breadcrumb trail, or a sidebar. This can help your visitors find the information they are looking for quickly and easily.

You should also use headings, subheadings, bullet points, lists, tables, images, videos, and other visual elements to break up your content and make it more readable and engaging. You should also use internal links to connect your content and guide your visitors to relevant pages or sections.

For example, if you are creating a Knowledge Base for SJD Accountancy, a leading provider of accountancy services for contractors and freelancers in the UK, you may want to structure your content into the following categories and subcategories:

• Contractor GuidesHow to Become a ContractorHow to Choose an Umbrella CompanyHow to Set Up a Limited CompanyHow to Pay Yourself as a ContractorHow to Claim Expenses as a Contractor
• ServicesUmbrella Company ServiceLimited Company ServiceContractor InsuranceContractor MortgagesContractor Pensions
• ToolsUmbrella Company CalculatorLimited Company CalculatorContractor Salary CalculatorIR35 CalculatorVAT Calculator
• FAQsWhat is an Umbrella Company?What is a Limited Company?What is IR35?What is VAT?What are the Benefits of Contracting?

4. Write Your Content

The final step is to write your content for each page or article in your Knowledge Base. You should aim to write content that is informative, engaging, and optimized for SEO.

You should follow these tips when writing your content:

• Use your target keywords and phrases naturally and strategically throughout your content. You should include them in your title, headings, subheadings, introduction, conclusion, and body paragraphs. You should also use synonyms, variations, and related keywords to avoid keyword stuffing and improve readability.
• Write for your audience, not for search engines. You should use clear and simple language that is easy to understand and follow. You should also use examples, anecdotes, stories, or case studies to illustrate your points and make your content more relatable and persuasive.
• Provide value and solve problems. You should focus on providing useful and relevant information that answers the questions or solves the problems of your audience. You should also provide actionable tips, advice, recommendations, or solutions that can help your audience achieve their goals or overcome their challenges.
• Include a clear and compelling call to action (CTA) at the end of your content. You should encourage your visitors to take the next step or action that you want them to take, such as signing up for your service, requesting a quote, downloading a guide, contacting you, or visiting another page on your website.

For example, if you are writing an article about how to choose an umbrella company as a contractor, you may want to write something like this:

How to Choose an Umbrella Company as a Contractor

If you are a contractor or freelancer in the UK, you may have heard of umbrella companies. But what are they and how do they work? And more importantly, how do you choose the best umbrella company for your needs?

In this article, we will explain what umbrella companies are, how they operate, what benefits they offer, and what factors you should consider when choosing an umbrella company as a contractor.

What is an Umbrella Company?

An umbrella company is a type of intermediary company that acts as an employer for contractors and freelancers who work on temporary assignments for different clients or agencies.

When you join an umbrella company, you become an employee of the umbrella company. The umbrella company then invoices the client or agency for the work that you do and pays you a salary after deducting tax, National Insurance contributions (NICs), and their fees.

An umbrella company takes care of all the administrative tasks involved in contracting, such as payroll, tax compliance, invoicing, insurance, pensions, etc. This means that you don’t have to worry about setting up and running your own limited company or dealing with complex tax rules like IR35.

What are the Benefits of Using an Umbrella Company?

Using an umbrella company can offer several benefits for contractors and freelancers who want a hassle-free and flexible way of working. Some of the main benefits are:

• Convenience: You don’t have to set up and manage your own limited company or deal with accounting, tax returns, bookkeeping, etc. You simply submit your timesheets and expenses to the umbrella company and get paid on time.
• Compliance: You don’t have to worry about IR35 or other tax rules that may affect your status as a contractor. The umbrella company handles all the tax compliance issues on your behalf and ensures that you pay the correct amount of tax and NICs.

• Flexibility: You can work on multiple assignments for different clients or agencies without having to change your employment status or contract. You can also switch between umbrella companies easily if you are not satisfied with their service or fees.
• Benefits: You can enjoy the benefits of being an employee of the umbrella company, such as statutory rights, holiday pay, sick pay, maternity/paternity pay, etc. You can also claim certain expenses as tax deductions, such as travel, accommodation, meals, etc.
• Support: You can get access to professional advice and support from the umbrella company on various matters related to contracting, such as contracts, insurance, pensions, etc. You can also get access to exclusive discounts and offers from the umbrella company’s partners.

How to Choose an Umbrella Company as a Contractor

Choosing an umbrella company is an important decision that can affect your income, tax liability, and overall satisfaction as a contractor. Therefore, you should do your research and compare different umbrella companies before joining one.

Here are some factors that you should consider when choosing an umbrella company as a contractor:

• Fees: The fees charged by the umbrella company are one of the most important factors to consider. The fees may vary depending on the level of service, frequency of payment, and additional features offered by the umbrella company. You should look for an umbrella company that charges reasonable and transparent fees without any hidden or extra charges.
• Service: The service quality and reliability of the umbrella company are also crucial factors to consider. You should look for an umbrella company that provides fast and accurate payroll processing, timely and clear communication, friendly and helpful customer support, and secure and easy online portal access.
• Reputation: The reputation and credibility of the umbrella company are also important factors to consider. You should look for an umbrella company that has a good track record of compliance, customer satisfaction, and industry recognition. You can check the reviews, ratings, testimonials, and accreditations of the umbrella company online or from other contractors.
• Features: The features and benefits offered by the umbrella company are also significant factors to consider. You should look for an umbrella company that offers features and benefits that suit your needs and preferences, such as insurance cover, pension scheme, referral scheme, rewards program, etc.

Conclusion

Using an umbrella company can be a convenient and beneficial option for contractors and freelancers who want to work on temporary assignments without having to deal with the hassle and complexity of running their own limited company or complying with tax rules like IR35.

However, choosing an umbrella company is not a simple task. It requires careful research and comparison of different umbrella companies based on various factors such as fees, service, reputation, and features.