How To Boost Your LinkedIn Brand, 5 Steps To A Successful Product Launch + Access Our Free Business Strategy Playbook

Hey LinkedIn Tribe, wow can you believe we are now half way through the year!

Let me ask you a straight up question... Are you happy with where you are right now?

If your not, my advice is go back to foundations. Just as you would before you build a house.

Over the past 30 years of growing and scaling hundreds of businesses including my own, one of the most common reasons as to why most businesses stop growing is because they lack the necessary clarity and direction in their business strategy. If your confused about where your heading think of how that affects your team, your shareholders and more importantly your customers. So, I've created 'The Ultimate Guide To Creating Clarity in Your Business Strategy' packed full of advice, tips and a framework.

Check out the Ultimate guide here

Why clarity so important?

• Clarity ensures that your branding, marketing, and lead generation efforts are aligned and resonate with your target market.
• Without it, your products, services and marketing messages can become confusing, and a confused mind never buys.

Common Issues Due to a Lack of Clarity

• Inconsistent messaging
• Difficulty in closing sales and growing your business.
• Low performing marketing campaigns with low ROI.
• Low resonance with your target audience, leading to poor conversion rates.

Recently we took one of our most popular podcast shows and turned it into 'The Ultimate guide to creating clarity in your business strategy'. The guide shows you how to Add Clarity to your Business Strategy in 3 Simple Steps.

If you would like FREE Access to this amazing tool, click here (no opt-in needed)

Are you an established business and struggling to reignite your sales and marketing?

Recently I've been having more conversations with established business that are struggling with sales and marketing. There is a common theme... what used to work 20, 10 or 4 years ago no longer works. Marketing is constantly evolving and so must you!

In this episode, I share five innovative strategies to reignite sales and marketing efforts and win back lost clients using the ROSE method, which stands for research, offer, showcase and explore. Details below

Takeaways from this episode

1. Conduct research by interviewing existing clients to understand why they chose your company and how your product or service solves their problems.
2. Reach out to clients who said no and find out why they didn't choose your company, and use that feedback to improve your offers.
3. Focus on the benefits of your offers rather than the features, and consider creating different packages with varying levels of service.
4. Showcase your offers through brochures or other sales aids to guide clients through the benefits and value you provide.
5. Explore collaboration opportunities by creating a Dream 100 list of potential partners who have access to your target market.

?? How To Support The Business Strategist ???

Subscribe, listen and leave a review on ???Apple,?Spotify

Help us to make a bigger impact by buying me a cup of tea ???https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Do you leverage your personal brand to build business growth?

Last week I was joined with Rachel B. Lee , the branding lady boss and we had a whale of a time. We talked about personal branding and its impact on business growth.

Rachel is a marketing and branding expert and a Top Voice on LinkedIn.

We discussed the importance of authenticity, storytelling, and building credibility in personal branding. We also touch on the pitfalls of chasing algorithms and using AI tools in personal branding.

Overall, the conversation emphasises the need to show up as your true self and build a personal brand that aligns with your values and resonates with your target audience. Rachel emphasises the need for human conversation and real-life experiences to build brand and trust. We touch on the misconception of follower count and the significance of impacting even just one person.

Takeaways

1. Why Authenticity and human connection are key in personal branding.
2. Why Personal branding is not just self-promotion; it is about showcasing your expertise and value.
3. Building a personal brand on platforms like LinkedIn is essential in today's digital world.
4. Learn about the common pitfalls in personal branding include chasing algorithms and using AI tools inauthentically.
5. Follower count does not necessarily reflect credibility or expertise; impacting even just one person is significant.

?? How To Support The Business Strategist ???

Subscribe, listen and leave a review on ???Apple,?Spotify

Help us to make a bigger impact by buying me a cup of tea ???https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

ABOUT THE GUEST

instagram.com/therachelblee/

twitter.com/TheRachelBLee

linkedin.com/in/therachelblee

youtube.com/@therachelblee

standoutauthority.com

Giveaway:?https://standoutauthority.com/personal-brand

Launching a new offer can transform your small business and propel it to new heights, but many new product launches fail within the first year.

In this episode I discuss the crucial steps to ensure the success of a new product launch in five simple steps

Takeaways

1. Research is essential to understand the needs and frustrations of potential customers.
2. Develop a unique value proposition that sets your offer apart from competitors.
3. Test the demand for your offer through beta testing or free trials.
4. Consider cost price, value-based pricing, competitive pricing, and psychological pricing when determining the right price for your offer.
5. Enhance the customer experience through collaborations and partnerships.

?? How To Support The Business Strategist ???

Subscribe, listen and leave a review on ???Apple,?Spotify

Help us to make a bigger impact by buying me a cup of tea ???https://www.buymeacoffee.com/thebusinessstrategist

Tag us and share the show with your network

Exciting Announcements

A few weeks ago we had the launch of the game changers inner circle business mastermind at The Oakley Court Hotel, Windsor. A small group of CEO's and Founders focused working on the business not in it. It was not just about strategy, collaboration and connection (although they are all important) it was about insight, fun ?? and laughter.

I feel honoured to know Philip Grindell Sally Brady Darrell Irwin Moses Bright Akhtar Khan because to them business is not just about making money ?? it’s about creating something bigger than them, legacy!

If your interested in learning how you can scale and potentially exiting your business over the next 12-24 months, then join our waitlist to register your interest

Testimonial of the month

Big shout out to Julie McLeish FIIRSM who is a management consultant specialising in systems and processes and left this amazing review.

I need your help as we approach 300 episodes of the business strategist podcast I'm looking for some feedback on some ideas to celebrate. Cast your vote here

More tools

Have you got a plan for scale in 2024? If not, take the business growth quiz here:?https://howtogrowabusiness.scoreapp.com

Get early access to the game changers inner circle business mastermind go to?https://bit.ly/business-mastermind-waitlist for more info

?? Need more advice and tips on business strategy? Follow me and hit the bell to be notified when I post and go live.

?? My mission: To help 1000 businesses create impactful, purposeful and scaleable companies by 2027

Have a wonderful week ahead and thanks again for reading :)