How To Boost Your Email Marketing Efforts
Looking to get that final sale or conversion from your customers? Remember, it’s not just one single thing that’s going to put them over the edge! The vast majority of client transactions go through several stages before that final step, so it's crucial to have every base properly covered!
Email Marketing is one crucial element which allows you to cover all of these bases at once. If it’s not already part of your greater digital marketing process, it should be, as it’s likely to get you the greatest ROI possible for your work!
Here are some tried and tested tips that will definitely help:
Build Your Subscriber List
Even if you’ve already got a long list of emails for clients and prospects, you should never stop adding to it. Especially since it’s not nearly as hard as it sounds. For example, make sure your list is always growing passively with a signup feature on your website. Subscription forms should be on your home page, blog page and everywhere else you can fit it without taking away from more important content.
Make Your Emails Look Clean And Crisp
This sounds obvious but you’d be surprised how many people send emails that look like amateur websites from the ’90s. If someone has opened your mail because of an engaging heading, you want to keep their interest. This means:
- Using short paragraphs and ensuring that keywords and phrases relevant to your readers stand out.
- Including bullet points to help people skim the content and take in the vital points.
- Inserting pictures sparingly. Images should illustrate your message rather than replace your content. Some email providers
- Block images or consider them an indicator of spam.
Include Interesting Links And Calls To Action
The aim of most email marketing campaigns is to increase traffic to a site, sometimes a specific landing page. No clicks means no customers -- it really is that simple. Always try to include visually striking buttons with text that give readers more than one opportunity to interact (e.g., Find out more! Download Now! etc.)
Make Emails Mobile-Friendly
What’s the first thing you do when you wake up in the morning? Many people reach for their phone. In fact, 66% of email opens occur of smartphones or tablets. If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.
Provide Value
Great email marketing ultimately comes down to giving your audience something that sticks with them. Something that keeps your business on their mind, whether that’s educational information about your industry, operational messages about your service, or marketing messages about the products you offer.
This is just the beginning! Like most marketing efforts, becoming successful with email marketing is a process. It’s a combination of good planning and analyzing data to make improvements to your campaigns, but the only way to learn and improve is to get out there and start emailing!
Can you think of more ways to improve your company's email marketing? Make sure to let us know in the comments section below.
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