How to Boost Your E-commerce Retail Media business with right scheduling ?????? ??

In this article, we address the need to scale operations when providing #high #turnover #retail #media services. The example is scheduling to connect digital retail media campaigns and linear TV flights together (quite a common scenario, eg. Apple running a h20:00 product pre-launch with a selected retail electronics partner) - the hell of the hand-made approach.

And of course, we also cover the opportunity to speed up enterprise #selfserve retail media adoption with SAS partners.

Here a short index for 5 mins reading, we look forward to your comments:

• Some retail media context: investments are running, can you capture them?
• The challenge for retail media: muscle-made doesn't scale anymore.
• What is SAS 360 Match? (And what is not).
• Automating and scheduling: how SAS 360 Match can help?
• How to get started scaling your current retail media?

Some retail media context: investments are running, can you capture them?

Digital retail media (RM) is a type of advertising that allows brands to reach and influence consumers who are browsing or buying products on e-commerce platforms. Retail media solutions enable brands to leverage the data and insights of the retailers to create personalized and relevant campaigns that are delivered directly into retailer online commerce, touching consumers in the lower funnel – where intention to buy is highest – increasing conversion performance, sales and loyalty.

According to BCG, Retail media is a fast-growing and high-margin business (my benchmark is 85% average profitability for digital retail media) that benefits both retailers and advertisers, as it provides a direct connection between marketing and sales outcomes. Brands are moving huge media investments into retail media channels that can ensure better performance, but retailers need to be able to satisfy enterprise-level expectations, or they won't capture all that money.

And according to McKinsey’s research, for Brands, higher performance (ROAS, CTR, CR) is a primary driver for retail media investments, followed by qualified audiences access, metrics transparency, and operational scalability.

The challenge for retail media: muscle-made doesn't scale anymore.

However, it is stressful for trade marketing and digital teams to deliver high performances when your operations are struggling, since - in the "age of AI"- many retailers still handle their retail media business manually - the muscle-made approach, generally using CMS systems to deliver, adding a lot of workload to handle limited and low performing campaigns. And the cost of delivering poor is seeing RM budgets fly somewhere else.

Now, if you are a Retailer looking to increase revenue volumes with retail media, you need to offer rich media kit and right audiences, and be able to scale sales and execution planning. You know already how challenging it can be to launch and manage successful retail media campaigns that require products to be live at a specific time. Whether it’s a pre-launch of a new product, a sponsorship of a live event, or a flash sale, you need to coordinate your marketing efforts across multiple channels and platforms, sometimes connecting with planned TV ads, while ensuring that your website can handle the traffic and display the right content.

One of the key factors that can make or break your retail media campaigns is scheduling and automating. You need to synchronize your campaigns with your e-commerce and CMS systems, which often have multiple caching layers that can delay the publication of new products and content. This can be a source of stress for your team (who has already to work under pressure to ensure products are all there), for your customers, who may not see the updated information or offers on your website, and for your sponsors, which usually are testing live how the campaign flight goes live.

And you know, if something delays just 5 minutes under campaigns, revenues start suffering, and the phone starts ringing at the board level. More stress to deal with.

That’s why you need a solution that can help you streamline your scheduling process and definitively scale your retail media operations.

And that’s where SAS 360 Match comes in.

What is SAS 360 Match? (And what is not).

SAS 360 Match is a powerful cloud ad server tech providing retail media services which spans from ads to audio to video to business modes and workflows, that allows you to take full control of your advertising inventory (media you can sell to brands), both for direct sales and third-party monetization partners.

It is actually the only retail media solution that can provide a natively connected customer data platform (CDP), which means that you can also offer high-value omnichannel segments to your advertisers, and leverage rich customer data and analytics to deliver personalized and relevant engagement for your audience across all digital and direct marketing channels. Of course, if you already have CDP in place, 360 Match will leverage it.

Last but important - SAS it is not in the "sales ADV business", so we are free of any conflict of interest. Unlike some other RM players, SAS does not "watch" you: with SAS 360 Match we do provide top advertising technology, clean and transparent platform, where you have exclusive access and full control over your identities, first-party data, journeys, models, products, engagement, sales performance, and revenues. It is your business, and you can decide when and how to monetize it, with or without intermediaries and partners.

With SAS 360 Match, you can:

• Define which retail media business model to adopt to maximise revenues selling your own inventory (the sellable media space in your properties) – from premium direct brand negotiations with special formats to 3rd party programmatic ads,
• Create and manage complex sponsored campaigns with multiple line items, such as top banners, shops in shops, search listings, cart products cross-sell, landing pages and more
• Provide accurate reporting to brands and sponsors
• Thanks to CDP, activate customer journeys across channels and devices – offsite, email, push etc - ?using real-time decisions for recommendations
• Measure and optimize your retail media performance using embedded customer analytics
• And allow sponsors aiming to manage part of the above process in self-service with SAS retail media partners like CRUXO

Automating and scheduling: how SAS 360 Match can help?

One of the main benefits of SAS 360 Match is that it allows you to go live with your retail media campaigns directly on the front end, without passing through caching or stressing your team further. This means that you can:

• Design and schedule complex campaigns with multiple line items being part of it, like top hero banners, home page videos, product category carousels, search listings or cart cross-sell, directly connected with online inventory and available products/prices
• Sync your retail media campaigns with linear TV flights or live-streaming events, to create a consistent and engaging customer experience across channels.
• Accurately plan with sponsors for line items or campaigns to go live up to the second
• Launch your retail media campaigns at the exact hour that you want, without worrying about delays or discrepancies.
• Having the campaigns launched working on in-stock, available and published products,
• Update your retail media campaigns on the fly, based on real-time data and feedback.
• Cut up to 80% of operational team effort to run retail media campaigns manually, who can focus on other tasks and priorities.
• Somehow, enjoy working under less pressure ?? ( which usually drives to fewer errors/higher revenues).

How to start scaling your current retail media?

Start simple, automating operations with the formats you already have. Then scale with new first-party data, audiences and media kits, selling and delivering more with the help of self-service. If you want to learn more about how SAS 360 Match can help you boost your e-commerce retail media business, you can:

• Watch this demo video to see how it works in action.
• Check how Self Serve retail media can speed up your adoption process
• Contact us to request a free consultation with our experts: if you are still in the hand-made stage, we have quick-win formulas that will simplify the transition.

SAS 360 Match is the ultimate solution for retailers who want to take their retail media business to the next level. Don’t miss this opportunity to scale your revenues with trusted analytics and powerful decisioning.