How to Boost Your Conversion Rate by 45% with Live Chat
Digital marketing has seen quite a few innovations in the last few years.
From video marketing to customer-driven contests, there have been tons of new methods to market your brand, drive more traffic, and increase your conversions.
One of those methods caught my attention: Live chat.
You’ve seen it before. You may have even used it!
For example, here’s what happened when I visited one website while researching this article.
I saw a “Chat Now” button at the bottom of the page.
I clicked it and boom — instant customer service!
When live chat was first becoming popular, it made so much sense to me. There’s a lot of power in being able to interact directly with customers in real-time on a homepage or landing page.
It also helps you build personal connections with your customers. If customers can reach you directly for a personalized response, they’ll automatically be biased toward you.
The only problem? I see a lot of businesses using it poorly.
Live chat can be a game changer when you use it correctly, but it’s so new that most businesses don’t know how to make the most of it.
Even I’m still learning new ways to use live chat to its fullest. But so far, I’ve settled on some strategies that really work, and they’re easy to implement.
In fact, I helped one of my clients use live chat to up their conversion rate by 45%.
That’s not an isolated success. I’m going to share with you some of the tips I shared with my client, and you’ll be able to use it right away to increase your conversion rates.
Why live chat works
In marketing, I think it’s absolutely critical to know why things work. That way, you can understand why you succeeded and replicate those successes.
Live chat is no exception. So let’s take a look at exactly why live chat works so well.
At first, a live chat box looks unassuming, and many times it might be hiding in plain sight. Here, it’s hiding in the little comment box in the lower right-hand corner.
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Sales Development Representative at Tenfold
7 年Wonderful work, Neil! I agree that live chat can be a game changer. Instead of customers waiting for an email response to their concern, they can have an instant answer through a live chat support. This will help improve customer satisfaction and experience. A friend of mine at Tenfold often tells me that we have to address the concerns of our customers first. It's best to not make them wait a day or two just to answer their queries. That's where live chat can be put to good use, we can give instant responses to our customers and give them the help they need on time.
Looking for the Job change
7 年Please share the links for Adwords PPC and Remarketing
Director of Business Development & Marketing | Project Management | Brand Management | Achieved to Drive a 300% Increase in Revenue | Ask Anything About your Business Start Up!
7 年Exactly Neil Patel Live chat doesn’t charge much more than a quality email service and is a lot inexpensive than phone support. The key cause is that live chat empowers your agents or team members to multitask and support numerous visitors at once.
Senior Marketing Executive at REDtone Telecommunications Sdn Bhd
7 年Ellaine Tan
Helping companies uncover skills at scale | Co-founder and CEO @ Vervoe
7 年Agree 100% Neil. At Vervoe we use Intercom as our primary channel to communicate with prospects and customers ??