How To Boost Company Trust With LinkedIn Feed & Google Reviews

A company's reputation is crucial for its success for several reasons. It essentially acts as a shorthand for trustworthiness, reliability, and the overall quality of the experience you can expect from a business.?

Your potential clients, clients, and employees rely heavily on online reviews and recommendations to make informed decisions. This is where platforms like Google Reviews and LinkedIn come into the picture.?

When leveraged strategically, they can transform into powerful tools for building trust, attracting new clients, and ultimately supercharging your company's reputation.

And if you are struggling to incorporate these Two platforms- Google reviews and LinkedIn, we are here to help you out. In this blog, we are going to navigate you through how you can use LinkedIn and Google Reviews to boost your company's reputation.

The Reputation Report Card: Why Online Reviews Matter?

Think of online reviews as your company's reputation report card. A study by BrightLocal reveals that a staggering 84% of consumers trust online reviews as much as personal recommendations. Positive reviews not only validate your brand's legitimacy but also act as social proof, influencing purchasing decisions and significantly impacting your reputation.

Here's a breakdown of how LinkedIn and Google Reviews specifically contribute to building a stellar reputation:

• LinkedIn: As a professional networking platform, endorsements and recommendations from satisfied clients or colleagues hold significant weight. These testimonials showcase your expertise, and industry credibility, and contribute to a reputation for excellence. Apart from that, posts about your company on LinkedIn also convey a lot to the clients, customers, and potential clients.?
• Google Reviews: Appearing prominently in search results, positive Google Reviews not only increase your local SEO but also directly influence potential clients considering your business. They offer a glimpse into your customer service quality, the overall experience you provide, and ultimately, your reputation for reliability and customer satisfaction.?

Important Statistics About LinkedIn And Google Reviews And What Does It Mean

#1. Google Reviews:?

• Google hosts 73% of all online reviews for businesses, it's the clear leader for businesses to manage their online reputation and for consumers to find reviews. This dominance means that having a strong presence on Google My Business and managing your reviews there is crucial for businesses.
• Consumer use of Google to evaluate local businesses leaped from 63% in 2020 to 81% in 2021. This? show that it's the clear leader for businesses to manage their online reputation and for consumers to find reviews. This dominance means that having a strong presence on Google My Business and managing your reviews there is crucial for businesses.

#2. LinkedIn:

• 90% of B2B buyers say a company's social media presence influences their purchasing decisions. While this doesn't isolate LinkedIn specifically, it emphasizes the power of social media for building trust and influencing business decisions. With LinkedIn being a top platform for B2B interactions, a strong presence there is likely to have a significant impact.

• 75% of B2B buyers use social media to research potential vendors, and LinkedIn is the platform most used for this purpose. This means a strong LinkedIn presence can significantly increase brand awareness among your target audience.

Now that you are familiar with the important Statistics related to Google reviews and LinkedIn, let us take a look at how you can use these two platforms to enhance your company’s trust and reputation.

Effective Ways To Build Trust For Your Company With LinkedIn:?

One of the best ways to build trust for your company on LinkedIn is by using LinkedIn itself. But how? Let us clarify this for you. Look at ways you can easily use LinkedIn to build trust for your company on the platform.?

1. Optimize Your Company Profile

Crafting a compelling company profile is an important aspect of building a strong brand identity. It is the first step in showcasing your company's mission, values, and unique selling proposition to the world. A well-written company profile can help you create a positive first impression on potential clients, investors, and partners.

When writing a company profile, it is essential to focus on your company's unique selling proposition. This is what sets your company apart from the competition and makes it stand out in the market. You should highlight your company's key strengths, such as its products or services, customer service, or innovative technology.

2. Showcase Expertise

Sharing industry insights, thought leadership articles and employee accomplishments is a great way to establish your company as a credible and knowledgeable player in your field. Remember that, your employees’ achievements will showcase how well your company performs.?

This will also help showcase your company's expertise and demonstrate your commitment to staying on top of industry trends and developments.

Whether it's through blog posts, social media updates, or other forms of content, sharing valuable information can help you build a loyal following of clients, investors, and other stakeholders.?

Highlighting your employees' achievements can boost morale and attract new talent to your organization.

3. Engage In Discussions

Engaging in meaningful discussions on online platforms is a great way to build trust for your company. As a company owner, it is important to connect with your peers and participate in industry discussions and relevant online communities.?

By answering questions, sharing valuable insights, and connecting with potential clients, you not only establish your credibility but also demonstrate your commitment to your industry and clients. By consistently engaging in these types of discussions, you can build a loyal following, attract new clients, and establish yourself as a thought leader in your field.

4. Employee Advocacy

Encouraging employees to share company achievements, participate in industry discussions, and endorse the company profile is key to building a strong brand image.?

When employees actively engage with the company on social media and other platforms, they become powerful brand ambassadors and help to create a positive image of the company in the eyes of the public.?

A strong employee voice adds authenticity to the company's messaging and creates trust among clients and stakeholders.?

By empowering employees to share their experiences and perspectives, companies can create a more engaging and dynamic online presence, which can help attract and retain clients, partners, and top talent.

5. Embed LinkedIn Widget On the Website

Opting to embed LinkedIn widget on your website is a great way to build trust with your audience. You can establish credibility and showcase your professional network by displaying your LinkedIn profile or company page on your website.?

Visitors to your website can easily view your LinkedIn profile, connect with you, and learn more about your skills and experience. It's also a great way to promote your content and engage with your audience. When you integrate LinkedIn into your website, you create a seamless user experience and increase your online presence. So, if you want to build trust and credibility with your audience, consider embedding LinkedIn widget on your website.

Effective Ways To Build Trust For Your Company With Google Reviews:?

Google reviews have become an essential part of building trust for businesses and companies. With the vast majority of clients, potentially relying on online reviews before deciding in your favor, positive reviews on Google can make or break a company's reputation.

So, what are the effective ways to build trust for your company with Google reviews? Let's take a look.

1. Encourage Your Employees and Clients to Leave Reviews

The easiest way to build trust through Google reviews is by encouraging your previous clients to leave reviews. You can do this by asking them to leave a review after completing a deal or by sending them a follow-up email.

Make sure to keep your request simple. Don't offer incentives for leaving a review, as this may be seen as unethical by Google. Make sure, you are making the process easier for your clients. One simple way is by using the tool Review Hub by Tagembed. This helps you create a QR code using which they can easily leave a Google review for your business.?

2. Respond to Google Reviews

Responding to Google reviews is another effective way to build trust with your clients. By responding to both positive and negative reviews, you show that you care about your clients’ feedback and are willing to address any concerns they may have.

When responding to negative Google reviews, make sure to acknowledge the customer's concerns and offer a solution. This can help turn a negative experience into a positive one and show potential clients that you are committed to providing excellent customer service.

3. Monitor Your Reviews

Monitoring your reviews is essential to build trust for your company. By keeping an eye on your reviews, you can quickly address any issues or concerns that clients may have.

You can use tools like Google Alerts to keep track of your reviews. This can help you stay on top of any negative feedback and respond promptly.

4. Embed Google Reviews On the Website?

Every company has a website that showcases its profile. While engaging with clients or potential employees, the company shares the website to help them understand the benefits of collaborating.?

Incorporating Google reviews into your website can also help to build trust with potential clients. You can easily embed Google reviews on your website using any Google review aggregator tool. This helps you showcase all the trust you have built throughout the years.?

You can use positive quotes from reviews on your website, or other marketing materials. This will demonstrate to potential clients that others have had a positive experience with your company, making them more likely to do business with you.

The Final Word

Building trust and a strong reputation for your company is essential in today's digital age. Leveraging platforms like LinkedIn and Google Reviews can be a game-changer when it comes to building trust, attracting new clients, and ultimately supercharging your company's reputation.?

By optimizing your company profile, showcasing expertise, and encouraging satisfied clients to leave reviews, you can effectively use these platforms to enhance your company's trust and reputation.?

Remember, a company’s positive reputation is not only crucial for attracting new clients but also for retaining existing ones and building long-term relationships. So, start building your company's reputation today and see the positive impact it has on your business!