How to Boost Your Business with Content Writing

Despite the power of graphic content and its popularity on the Internet, especially on social media, texts remain relevant if not reign supreme. In fact, written articles are the most engaging content mainly on social media (HubSpot, 2018). Business pages can rely on written content to attract customers and compel them to act in favor of the product or service. 

Read to understand the fine points of content writing, and the reasons brands need it for search engine optimization or SEO. Likewise, learn why seeking the top content writing services can be your key to growing your venture in an instant.

What Makes a Better Content?

No matter how frequent you write and post, but if your write-ups lack quality and usefulness, they won’t accomplish anything. You’re only wasting the opportunity to promote your business and draw more audience. It’s better to limit your post and focus on how your content will help readers. That’s quality over quantity. You’ll see it works.

However, how can you write a useful piece? How can you say you’ve written a valuable content? What makes quality content writing? Here are some tips.

1) Be helpful from the start.

Many marketers still apply the traditional way of selling a product. They tease readers with cliffhangers. Sometimes, ads come first; however, it’ll take three or four more steps before one can act. Frankly, these schemes have already tired buyers.

What should you do instead? Give what your target customers need—on the first page as much as possible. This gives them the reason to stay or browse until they purchase. It pays to be the go-to place for your readers to keep them coming.

2) Don’t break your promise.

Buyers are smart because they can sense clickbait easily, and tell it apart from truthful content. To attract them, stick to your value proposition. Your content must detail your service or product’s features, what it can do if people purchase it. Stick with it throughout your article or blog. Refrain from giving false promises to avoid dismaying them and causing them to hit the back button.

3) Be consistent throughout your piece.

Good writing observes consistency in every detail. To discuss the topic, your output must be consistent, including the heading, subheadings, and descriptions. Likewise, the links you include must also relate to it to make web crawlers identify your content as relevant to searches. In fact, consistency makes any write-up logical and navigable.

4) Guide them on what to do next.

Your content is incomplete without a guide on what to do after reading it. Calls-to-action are an important part of any content. They lead the readers. Show them the way, or they’ll leave and look for another product or service—your competitor’s.

Further, writing a CTA has changed little since marketers used it for online marketing and digital campaigns. Yet, stay away from the traditional means of doing it. Avoid creating a weak CTA. Innovate. “Click here” is passé. The words or phrases to write depend on your purpose and the stage where the reader is at in the process. Be cautious in placing a “strong” CTA—one that speaks of the specific action you want your readers to take. Examples of good CTAs include “book your next adventure”, “discover how to master it”, and “sign up and reserve your spot today!”

You’ll know your content has served its purpose when it converts to sales. This metric gauges your write-up’s effectiveness.

Keywords: Your Content’s Ingredients

Another important element any content should have is keywords (or key phrases). It’s a smart tactic to add them and attract not just readers but also web crawlers. In doing so, you optimize your blog intending to rank it high in search engine results pages or SERPs. 

How will you find or gather your keywords? Where will you start? Put yourself in the shoes of your target market. How can they find you online? Think of a word or phrase they’ll write on the search bar to locate your business. Likewise, you can use free online tools such as Google Keyword Planner to help you get the terms your target audience uses when making online searches.

Acquaint yourself with long-tail keywords to make them targeted to your business. The more long-tail keywords you put into your write-up, the greater is its chances to rank high on SERPs.

While you’re already aware of how keywords help you build or keep a good online presence, you may not be sure how to use them properly. Best tip: discover how to excel at SEO writing.

Without a doubt, SEO is hard to grasp because it depends much on the algorithms of a search engine. Google, for example, is the industry’s “king”. Thus, it’s safe to say nobody knows exactly how SEO works. But you can always check the top pages to study how the websites got their spot on top of SERPs. 

With SEO considered in a write-up, you’re doing modern copy writing. Now, how can you do it without hiring an expert copywriter? How can you “perfect” your work with just keywords as your sole weapon to rank? Let’s see what an expert says.

Neil Patel, one of the world’s most successful online marketers today, offers tips to create content that sways both people and Google. Here’s what he believes will make the best approach for people and web spiders:

• Use keywords naturally. If the long-tail keyword contains a location but excludes the needed prepositions, say “best writing services websites NY,” fix it. In addition, using it the way it’s written will not help your content and its meta description and page title. Make it sound natural by writing “best writing services for websites in NY.”
• Start your title tag or page title with your keyword. This will help your page rank higher than when the keyword is in the middle or anywhere except at the start of the page title.
• Put the target keyword within the first 100-150 words of the material. This will make the topic clear immediately. Hence, it will be easy for web spiders to know what your content discusses.
• Add related, LSI keywords. You must place secondary or related keywords into your content. Likewise, you may add and use synonyms for them. You may use free online tools to find out other keywords related to your content’s focus.

While keywords help much in optimizing your site and telling Google what your page tackles, overdoing it is a bad tactic. Note the right keyword density.

Other Important Factors

• Facts and Figures

One of the best ways to be credible through writing is by placing facts in your material. Look for worthy sources you should cite to give them due credit. Better if you’ll add information from government sources and reputable organizations.

Business writing requires extra care in looking for references. As etiquette, never use your competitor’s data to fulfill your needs. If possible, conduct a survey or base your information on company records.

• Readability

Web texts need not use grand language. In fact, the easier to read, the better it gets. Not all readers can understand your message easily. Even if your target market is executives, you can still use simple words.

To check for the readability of your output, use MS Word’s Spelling and Grammar feature and Flesch Reading Ease. This determines the grade level or Flesch-Kincaid Grade Level of your piece. A content is readable if its grade level is 65 or more. To know more about this topic, check various online sources.

• Back-End Elements

Web content isn’t the only one you'll find on websites. Such isn’t the only piece of the puzzle. Back-end elements play crucial roles, too. Readers don’t see these, but web crawlers mind them. Hence, if you’re writing a content, allot time to do it.

What are these factors then? Think of SEO.

As a rule of thumb, a good piece has its page title (often mistaken for content title), meta description, and image tag. But don’t just write them without knowing whether to include your target keyword, its position, and the ideal length of your work.

• Social Media

If you’re writing for social media, be sure to prepare a caption that includes a call-to-action. Add also a set of hashtags to make your content searchable across many platforms. Likewise, hashtags are one of the most effective means to share content on several social networks.

• Content Update

Content writing doesn’t end in publication. People will see your content long after you’re out of business. Someone somewhere is reading it. Hence, taking the time for a constant content update is imperative, much more if your piece isn’t “evergreen.”

Sometimes, you’ll find a published content you think is worthless. Don’t remove it. Instead, breathe new life into it. Re-purpose your content. Thus, you’re not only making your piece fresh again but also driving traffic to the page.

And what’s the end-result? With an updated content, you’ll have a page that lands on the search engine radar. Isn’t such rewarding? 

Hiring the Top Content Writing Services

Content writing isn’t as easy as it seems. No matter how good you are at writing, there’ll be times you’ll realize the importance of having someone do this time-consuming task for you. Why not? If this will let you focus on your core duties as a business owner or manager, then try it. Work with a content writer that’s an expert in your niche. 

With Internet as the enormous content marketplace where scams thrive, how will you find the best writers for hire? What sets them apart from the competition?

They can make the content and SEO work together in harmony. SEO is, without a doubt, one of the most vital factors in content writing. Now, you can tell if it’s SEO-friendly, informative, credible, engaging, excellent, and useful.

Are you looking for content writing services but can’t find the best one? Or does content writing services pricing hold you? Outsource your need to a trusted firm and let an expert virtual assistant or content writer work on your online marketing project. You can check how a highly approved service can remove all your worries away. Check out business solutions that will help you focus on your main duties as owner.

Sources: HubSpot | Forbes | Crazy Egg | Neil Patel | Entrepreneur | Search Engine Journal Photos: Pexels | Pixabay