How to Boost Your Brand Before 2025
Elizabeth Cooper McFadden
Entrepreneur + brand strategy expert @Novella Brandhouse specializing in leading businesses and organizations through brand development and marketing communications.
Hello Friends,
A few weeks ago, I shared that now is the time to start planning for 2025 marketing. But what if you have marketing dollars that you need to spend before the end of the year? One of those, use or lose it situations? A client recently posed this question to us so I thought it would be good to share the answer with all of you.
Today is part 1 of that question and we’ll focus on branding. Stay tuned in a couple of weeks for part 2 when we’ll discuss how you can effectively use those funds for paid marketing. Additionally, this week we are sharing new design and brand strategy work for Aurora Payments.
Enjoy!
Spotlight on Aurora Payments
We had the opportunity to partner with?Aurora Payments?for a complete visual brand refinement. Their team approached us seeking a more polished and cohesive brand identity, and we delivered a refined visual system featuring primary, secondary, and sub-brand logos. This was part of an engagement to develop a brand messaging platform and structure the visual brand as part of the overall strategy to build awareness and drive qualified leads.
Want to see more of our creative process and recent designs? Get an?inside look?at how we bring brands to life!
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Boost Your Brand Before 2025
1.?Conduct a Mini Brand Audit
Evaluate your current brand positioning, messaging, and visual identity. Unsure of how to do a brand audit? Novella can help! Book a meeting?here?to learn more about our brand audit.
2.?Revamp Visual Identity
A fresh visual identity can breathe new life into your brand. If your logo, color palette, or typography feels outdated, consider allocating funds to redesign these elements.
3.?Enhance Your Website and Digital Presence
Use your marketing dollars to upgrade your website’s design and functionality. Focus on improving user experience, optimizing for mobile devices, and ensuring fast load times.
4.?Create Compelling Content
Brand messaging and content marketing can play a pivotal role in telling your story. Are you confident in the narrative your brand, marketing, or website is speaking today?
5.?Launch a Social Media Refresh
If your social media presence feels stale, consider revitalizing your strategy. Use your remaining budget to create a 2025 editorial calendar, visually appealing graphics, and a branded photo library.
6. Zhuzh Up Collateral and Pitch Decks
Don’t go to another conference with business cards you’re embarrassed to hand out. Use your leftover marketing dollars to update or develop collateral for 2025.
7. Build a Branded Photo Library
With extra funds, take the opportunity to create your own photo library that includes not only headshots and team photos but also product shots, your portfolio and pictures of your environment -? the office, retail shop, factory floor, or restaurant.
For the full story on our blog, click?here.?
Make a Plan to Vote
As we wrap up #NationalVoterEducationWeek, we want to highlight some important resources. This is a vital time to ensure you're registered and prepared to make your voice heard. Take a moment to verify your registration and create a voting plan. Remember, every vote counts!
What's in Our Bag?
We get asked all the time about our go-to tools for creating content, so we’re sharing the essentials our team can’t live without:
?? Mini Microphone (you already know we love this thing!)
?? Phone Stand (a must for hands-free shots)
?? DSLR Camera (because crisp, high-quality thumbnails are everything)
?? Iced Coffee (because, let’s be real—no content is complete without a caffeine boost!) Take a look at our Instagram post?here?and drop a comment sharing your must-have item in your bag! Keep an eye out as we reveal what other team members carry with them.
New Photos for Your Brand
Fall is the perfect season for a fresh start. It’s an ideal time to revitalize your brand, social media presence, and website with stunning new photos. Whether you need professional headshots or a vibrant photo library for your upcoming campaign, we have packages tailored just for you. Don’t wait to elevate your visual content—reach out today, and let’s bring your vision to life!